Responsibilities

• Launch new campaigns, ad sets, and ad variants across our brands on a daily cadence
• Run structured creative tests (hook, angle, format, audience) and document what wins
• Monitor pacing, CPA, ROAS, frequency, and funnel-stage performance throughout the day and reallocate budget without waiting to be asked
• Partner with the Marketing Director and creative team to brief new ads, flag creative fatigue, and request iterations before performance slips
• Maintain naming conventions, tracking parameters, and account hygiene so reporting stays trustworthy
• Maintain dashboards (Looker Studio, Sheets, internal reporting tools) that show what is working and why
• Surface insights weekly: what scaled, what got cut, what we are testing next, and what the numbers are telling us about audience and messaging

Requirements

• 1+ years buying paid media at scale, ideally for direct-response, subscription, or lead-gen businesses, Preferred 3+ years
• Experience accounts spending at least $10-20k consistently per month
• Deep hands-on experience in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube)
• Awareness of at least one native platform (Taboola, Outbrain, Revcontent, MGID)
• Strong analytical foundation: you can pivot a dataset in Sheets, read a cohort report, and explain what changed without hand-waving
• Design literacy: you can tell good creative from bad, write a clear creative brief, and give specific feedback to designers and copywriters
• Working knowledge of pixel implementation, UTM hygiene, conversion APIs, and attribution gotchas
• Self-directed work style. You do not need a Slack ping to know that CPA spiked at 2pm
• Must be able to pass a background check

Preferred

• Experience in financial publishing, trading education, newsletters, info products, or other regulated direct-response categories
• Familiarity with HubSpot, Klaviyo, or comparable marketing automation
• Exposure to landing page testing (Unbounce, Instapage) and basic CRO instincts
• Comfort with AI tools (ChatGPT, Claude) for creative ideation and rapid iteration
• Prior experience with compliance-sensitive copy in finance, supplements, or similar verticals