Responsibilities

• You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
• Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
• Have a creative knack for constructing killer ad copy and can drive brass- tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
• Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
• Text and image creative creation, split testing, and
• Know the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
• Source level bid optimizations to hit product LTV and ROI

Requirements

• 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms.
• Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s.
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)
• Firsthand experience creating ad copy – text and
• Experience with SQL is
• Advanced Photoshop skills, Illustrator experience
• Mobile advertising experience
• Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes.

Benefits

• Hybrid schedule, Monday and Friday WFH flexibility
• Unlimited Paid Time Off along with 10 paid holidays
• 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
• Life Insurance, AD&D, STD and LTD 100% employer paid
• Sponsorship available
• Complimentary snacks, beverages, beer fridge, daily catered lunches
• No dress code
• ReachMobi is officially certified as a Great Place to Work!