Digital Media Buyer

Responsibilities

• Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively.
• Support the execution of media plans across multiple platforms, overseeing audience targeting, budget allocation, and performance tracking to drive campaign success.
• Participate in client meetings as necessary to review strategies and reporting.

Requirements

• 3 – 5 years experience in digital campaign setup, management, and optimization, including Google Ads, Facebook Ads Manager, Snap Ads, LinkedIn Campaign Manager, Reddit Ads, TikTok Ads.
• Proficiency in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting.
• Manage multiple clients and complex accounts in a fast-paced agency environment, ensuring organization, efficiency, and high-quality deliverables.
• Ability to analyze, report and present data in a clear and insightful manner.
• Should be up to date with latest digital trends, best practices and ad platforms.
• Ability to multitask, meet deadlines and respond to client needs.
• Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)

Preferred

• Experience with any traditional media a plus (but not required)
• Higher Ed marketing or Ad Agency experience a plus (but not required)

Benefits

• We offer competitive compensation package including 401k plan, plus profit sharing and health benefits, annual bonus and annual salary increases.