Responsibilities

• Develop tactical channel plans leveraging NFL owned inventory (NFL.com, NFL App) and partner inventory (OTT, social, display).
• Plan and execute paid social campaigns (Meta, Snapchat, TikTok, Reddit)
• Aid in oversight and stewardship of agency managed buys to ensure flawless execution and alignment with NFL objectives
• Responsible for working with agency in setting up campaigns of NFL-owned inventory and partner digital inventory in ad servers, trafficking, and QA of ad tags/pixels
• Schedule and traffic NFL.com marketing/house display and preroll banner campaigns
• Support day-to-day project management of campaigns, including timeline tracking, asset routing, and coordination across internal teams, agencies, and media partners
• Act as a key point of contact for status updates, helping keep stakeholders informed and deliverables on track
• Execute quality control checks across campaign elements, including creative assets, pixels, trafficking setup, and technical specifications
• Verify all deliverables meet internal standards and partner requirements prior to launch
• Track and resolve issues related to specs, timelines, and execution, ensuring high accuracy across all workstreams

Requirements

• Bachelor’s degree
• Minimum 3-4 years of relevant media buying and activation experience
• Proven record of executing successful paid and digital campaigns driving positive business results
• Strong knowledge and hands on experience working in ad platforms and 3P ad servers (i.e. Meta Ads, Snapchat Ads, TikTok Ads, GAM, Freewheel, Amazon Ads, DV360, etc.)
• Proficiency in Microsoft Office Suite (i.e. Excel, Powerpoint)

Preferred

• Project Manager
• Obsessed with driving results
• Proactive, Go-getter
• Close attention to detail
• Flexibility to adjust in an ever-changing media and sports landscape
• A strong interest in media and how fans interact with it
• Experience in managing biddable media buys, including social
• Understanding of creative specs
• International media buying experience a plus