Digital Marketing/Communications Senior Specialist: Paid Media Activation — Programmatic, Paid Social & Paid Search

Responsibilities

• Campaign Build & Activation: Builds and launches programmatic display and video campaigns in DV360 and partner demand-side platforms, configuring line items, inventory targeting, frequency caps, and pacing.
• Builds and launches paid social campaigns across platforms including Meta, LinkedIn, and YouTube, configuring objectives, placements, audiences, and delivery settings.
• Builds and launches paid search campaigns including keyword structure, match types, ad copy variants, extensions, negative keyword lists, and bid strategy selection.
• Configures audience targeting across retargeting, lookalike, intent-based, and first-party segments activated from the enterprise customer data platform.
• Leads day-to-day management of campaign activation across all three disciplines, sequencing build work against launch calendars and creative delivery dates.
• Coordinates with the Trafficker and respective teams on creative specifications, tag delivery, and landing page readiness ahead of go-live.
• Quality Assurance, Taxonomy & Launch Governance: Owns pre-launch quality assurance across all paid media campaigns, verifying targeting, budgets, flight dates, creative rendering, tracking, and landing page function.
• Owns campaign taxonomy and naming standards so spend and performance roll up consistently across platforms, brands, and reporting environments.
• Maintains the campaign launch checklist and enforces completion of tracking, creative, approval, and testing requirements before any campaign goes live.
• Implements version control for campaign assets and audience definitions to prevent errors from outdated materials.

Requirements

• Bachelor's degree in related discipline and 4 years' experience in a related field.
• The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and 1 year of experience; or 8 years' experience in a related field.
• Hands-on campaign build and activation experience across programmatic, paid social, and paid search - not planning or oversight alone.
• Demonstrated experience managing campaigns in a demand-side platform such as DV360, including line-item configuration and in-flight optimization.
• Experience supporting multiple brands or product lines in a matrixed enterprise environment.
• Analytical thinking at a skilled level; interprets campaign data, identifies root causes of underperformance, and recommends specific corrective action.
• Attention to detail; catches configuration, tracking, and creative errors before campaigns reach market.
• Process discipline; applies and improves standards for taxonomy, QA, and documentation.
• Communication; explains campaign performance and trade-offs clearly to non-technical marketing partners.
• Focuses on execution; manages concurrent campaign builds against firm launch dates with minimal guidance.

Preferred

• B2B paid media experience preferred.

Benefits

• A competitive salary and top-notch bonus plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.