Digital Marketing and Website Manager

Kalispell, MT

$62K/yr – $70K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the college website and digital visibility, balancing content, accessibility, analytics, and brand alignment to drive usability and engagement across departments.

  • Own day-to-day site updates, usability testing, and issue resolution to maximize performance.
  • Lead content creation, edits, audits, and collaboration with marketing and campus partners for consistency and impact.

Job Description

    Website Management and Optimization - Serves as the primary contact for day-to-day updates and maintenance of the college’s website, ensuring functionality, accessibility and ease of navigation.
    Website Management and Optimization - Manages the development, design, and ongoing improvements of all aspects of FVCC’s website to enhance user experience and engagement including edits and updates, new content creation and clean up, and maintenance.
    Website Management and Optimization - Aligns website content with the college’s established brand and communication strategies, ensuring consistency across all pages.
    Website Management and Optimization - Monitors and enforces brand standards, creating and maintaining an in-house web style guide based on best practices. Helps departments understand website standards, content best practices and analytics insights.
    Website Management and Optimization - Creates, writes, edits and manages web content in collaboration with marketing team members and campus colleagues.
    Website Management and Optimization - Monitors web analytics, conducts usability testing and troubleshoots technical issues to maximize site performance and user experience.
    Website Management and Optimization - Manages and optimizes FVCC’s Google Business listings.
    Website Management and Optimization - Ensures compliance with WCAG AA standards, SEO/AEO best practices, and other web regulations.
    Website Management and Optimization - Updates and installs mandatory third-party plugins and maintains links to other databases.
    Digital Marketing and Campaign Support - Plays a key role in developing, managing, and analyzing digital newsletters and email marketing campaigns to effectively engage students, donors, and the community.
    Digital Marketing and Campaign Support - Supports Meta advertising efforts, including campaign setup assistance, tracking, reporting, and audience coordination.
    Digital Marketing and Campaign Support - Reviews campaign performance data and makes recommendations based on engagement, conversions and user behavior.
    Data and Analytics - Manages and monitors website and marketing analytics.
    Data and Analytics - Builds recurring reports that summarize website traffic, campaign performance, user behavior, referral sources, conversions and other key metrics.
    Data and Analytics - Interprets data and provides clear insights.
    Data and Analytics - Tracks campaign landing pages, forms, advertising traffic and other digital marketing initiatives.
    Data and Analytics - Supports UTM strategy, goal/conversion tracking and reporting consistency across marketing channels.
    Data and Analytics - Maximizes SEO strategies to increase the college’s online visibility and search rankings.
    Data and Analytics - Stays informed about professional trends and ethics in telecommunications technology and applies industry best practices to website management and digital marketing efforts.
    Marketing Operations and Automation - Builds, maintains and troubleshoots marketing workflows using tools such as Clickup, Zapier, Google Forms, Google Sheets and related platforms.
FLATHEAD VALLEY COMMUNITY COLLEGE logo

FLATHEAD VALLEY COMMUNITY COLLEGE

Flathead Valley Community College (FVCC) is dedicated to empowering students and strengthening our community through exceptional educational opportunities and workforce training. Located in the heart of Northwest Montana, FVCC offers affordable, high-quality academic programs, including two-year degrees, professional certificates and transfer pathways to top universities.With small class sizes, dedicated faculty, strong industry partnerships and state-of-the-art facilities, we provide students with hands-on learning opportunities that prepare them for in-demand careers. Our campus is a hub of education, community engagement and cultural enrichment, featuring on-campus housing and the Wachholz College Center, a premier performing arts and event venue.📍 Join us at FVCC and be part of a vibrant, supportive learning environment.🌎 Learn more: www.fvcc.edu📩 Connect with us for updates, career opportunities, and insights into our growing programs.

Founded in 1967
Kalispell, Montana, USA
344 employees (14 in marketing)