Responsibilities

• Manage and maintain WEOKIE’s public-facing website, including content updates, structural changes, and feature enhancements. Serve as the internal point of accountability for site health, uptime, and performance.
• Write and maintain clean, standards-compliant HTML, CSS, and JavaScript. Execute front-end development work including new page builds, template updates, and integration support.
• Conduct ongoing SEO audits and on-page optimizations, including meta tags, page structure, image optimization, site speed, schema markup, and crawlability. Monitor keyword performance and organic search trends.
• Ensure WCAG/ADA compliance across all web properties. Audit existing and new pages for accessibility issues and implement required remediation.
• Review and QA the HTML of all outgoing marketing emails before deployment, ensuring clean rendering across major email clients and devices.
• Collaborate with external vendors and freelancers on larger development projects, providing technical direction, scope guidance, and quality review.
• Monitor website analytics, performance metrics, and user experience data. Identify issues proactively and recommend improvements.
• Serve as WEOKIE’s primary HubSpot administrator and internal platform expert. Own the technical configuration, maintenance, and optimization of the HubSpot environment.
• Build, manage, and optimize marketing workflows, automation sequences, and lead nurture campaigns within HubSpot. Ensure workflows are functioning accurately and aligned to campaign goals.
• Configure and maintain HubSpot forms, landing pages, CTAs, smart content, and email templates. Support the marketing team in campaign setup and technical execution within the platform.

Requirements

• A Bachelor’s Degree in Marketing, Digital Media, Communications, Web Development, or a related field and/or a minimum of 2–5 years of hands-on experience in a web development, digital marketing, or hybrid technical/marketing role; or equivalent experience demonstrating proficiency across the core responsibilities of this position.
• Proficiency in HTML, CSS, and basic JavaScript, with the ability to build and maintain web pages, troubleshoot front-end issues, and QA email HTML across clients and devices.
• Hands-on experience with HubSpot Marketing Hub or a comparable marketing automation platform, including workflow setup, form and landing page configuration, list management, and email campaign execution.
• Working knowledge of SEO principles and tools, including on-page optimization, technical SEO, and familiarity with platforms such as Google Search Console, SEMrush, BrightEdge, or similar.
• Familiarity with WCAG/ADA web accessibility standards and the ability to identify and remediate accessibility issues on web properties.
• Experience with Google Analytics (GA4), Google Tag Manager, or comparable analytics and tag management tools.
• Strong attention to detail with the ability to manage multiple technical projects simultaneously, work independently, and meet deadlines in a fast-paced environment.
• Excellent organizational and communication skills, including the ability to translate technical concepts for non-technical team members.
• Ability to maintain confidentiality of sensitive member data, system configurations, and strategic marketing information.

Preferred

• HubSpot certifications (Marketing Hub, Marketing Software, or CMS Hub) are preferred; candidates actively pursuing certification are encouraged to apply.
• Experience with CMS platforms such as WordPress or HubSpot CMS is preferred.
• Familiarity with email rendering tools such as Litmus or Email on Acid is a plus.
• Financial services or credit union experience is a plus, with an understanding of compliance considerations in member-facing communications.