Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
12 hrs ago
Digital Marketing & Web Manager
New Haven, CT (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 4 months ago
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Job Summary
Drive FHCHC’s digital marketing as a communications professional focused on campaigns and content across web and social channels.
- Develop and execute digital marketing campaigns across platforms to boost engagement and audience growth.
- Bachelor’s degree plus 4+ years in web or digital marketing; strong content and analytics track record.
- In-house graphic design and content creation for health education and outreach signals strong, concrete capability.
Job Description
Responsibilities
- Develop and execute digital marketing campaigns to increase engagement, visibility, and audience growth across digital platforms.
- Lead content creation for social media, website, and digital campaigns, ensuring messaging aligns with FHCHC’s mission, brand standards, and strategic priorities.
- Manage and maintain website content, including content, structure, updates, landing pages, and timely announcements. Ensure website accuracy for services, providers, locations, hours and patient resources.
- Manage hosting and coordinate with IT, vendors, EHR, etc. teams for applicable web integrations and updates.
- Plan, schedule, and publish content across social media channels; monitor interactions and respond as appropriate.
- Track, analyze, and report on performance metrics for digital platforms, including social media, website traffic, and campaign effectiveness.
- Use data and insights to refine strategies and improve engagement, reach, and conversion.
- Support staff recruitment, patient outreach, and fundraising initiatives through web and targeted digital campaigns.
- Collaborate with internal teams to gather content, highlight programs and services, and support organizational initiatives.
- Stay current on digital trends, tools, and best practices to continuously improve digital presence.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media or a related field and 4 or more years of experience in web, digital marketing, social media management, or content strategy required. A combination of education and experience may be substitution for the degree requirement.
- Demonstrated experience creating and managing digital content across websites and social media platforms, with proficiency in CMS, social media management tools, analytics, and SEO best practices.
- Experience with Google Analytics and similar tools to analyze digital performance metrics and translate data into actionable insights that improve engagement and reach. Google Analytics Certification preferred.
- Experience with design tools such as Adobe, Canva or comparable platforms, and digital photography/videography and editing for web and marketing use.
- Ability to manage multiple projects, meet deadlines, and work independently.
- Strong collaboration and communication skills.
- Experience working in healthcare, nonprofit, or mission-driven organizations is highly desirable.
Fair Haven Community Health Care
Fair Haven Community Health Care was started in 1971 by community members and volunteers who wanted to initiate health services for the Fair Haven neighborhood. The vision of the Community Health Center was born in this era and grew from the premise that health care should be a right of all people regardless of their ability to pay.With a commitment to serving the New Haven, Branford and East Haven communities, FHCHC takes a holistic approach to health, linking medical services, pharmacy services, dental services, and behavioral health. FHCHC has grown from the small store front to a complex, multifaceted primary care center that currently serves more than 36,000 patients with over 150,000 visits per year.
