Digital Marketing Technology Manager

Responsibilities

• Business Partner Engagement
• Develop strong partnering relationships within the Company’s Brands and Channels, providing consultancy on business process and solutions
• Support strategic priorities and goals as well as contribute to the development of roadmaps in support of team goals
• Assist in crafting Business Cases to identify projects to add to the IT Portfolio
• Collaborate closely with cross-functional teams (digital experience, product, business intelligence, creative) for alignment
• Lead digital marketing strategy planning activities across a diverse group of stakeholders
• Solutions Design & Delivery
• Maintain an understanding of broad trends in the technology landscape and apply them to our goals
• Participate in overall business solutions designs including reengineering business processes, organization, and application architecture
• Ensure that the projects aligned to the strategic roadmap for this business area are delivered with quality, timeliness, and cost-effectiveness

Requirements

• Bachelor's degree and 5+ years’ experience in crafting, delivering, and developing technical solutions to support business process and organization change.
• Demonstrable experience in developing professional business relationships and cultivating these relationships to drive value centric initiatives.
• Experience supporting and solutioning in digital marketing channels including email, social, web and mobile.
• Experience with Salesforce Marketing Cloud including the governance and technical administration of the platform or similar.
• Experience with content management platforms including PIM & DAM solutions.
• Experience with search technologies and SEO, SEM, SOM & AEO
• Demonstrated ability to leverage generative AI across varying toolsets to increase efficiencies while maintaining brand, privacy and governance standards.
• Creative and critical thinking, problem solving, business case development and achievement.
• Experience working with external partners, including agencies and contractors.
• Shown ability to implement new standards and processes.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.