Responsibilities

• Build Digital Marketing Expertise
• Serve as an online video subject matter expert, providing support on campaign development, structure, maintenance, and key reporting metrics.
• Monitor the competitive YouTube and online video landscape to identify audience trends, optimization opportunities, and bidding strategies that drive campaign performance and growth.
• Share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Drive Results (Plan, Execute, Measure)
• Own the execution and management of all online video campaigns from setup through launch and reporting within Google Ads and other applicable platforms.
• Monitor campaign launches and daily pacing to ensure performance goals are met.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Lead and support all rounds of campaign QA, revisions, and final go-live approval.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Communications or related field
• 3-4 years of online video media planning and buying experience
• Expert knowledge of Google Ads Manager (Google Ads certified is preferred), with additional video platform knowledge a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)
• Experience with brand safety and suitability (IAS knowledge is a plus)
• Team player who is collaborative while being an effective communicator
• Ability to work with and influence at all levels of the organization
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail-oriented, and self-motivated
• Excellent project management skills

Preferred

• Google Ads certified is preferred
• IAS knowledge is a plus
• additional video platform knowledge a plus
• Retail experience is a plus
• Additional experience with executing and measuring various forms of digital media is a plus

Benefits

• Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.