Digital Marketing Specialist
The Shared Environment
USA (Remote)
$63K/yr - $72K/yrIn-houseFull-timeMid level2+ years exp.
23 hrs ago
Digital Marketing Strategist
Columbia, MO (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own and optimize digital sales and campaigns, lead strategy development, training, and client analytics to drive revenue and account growth.
- Own digital marketing strategies and client goals
- Collaborate with sales to close digital accounts
- Monitor and optimize campaigns weekly to meet objectives
Job Description
Responsibilities
- B2B digital sales-current and new accounts
- Management of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TV
- Join sales team on client meetings to help close digital accounts
- Ownership of digital marketing strategies to hit client goals
- Development of digital strategies with internal team to hit revenue goals
- Monitor and adjust digital campaigns weekly to achieve client goals
- Work with leadership team to innovate and grow the digital department
- Meet with sales staff regularly to provide support and feedback on digital platforms
- Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives
- Execute digital training for sales management, account executives and other team members
Requirements
- 2 years working in digital marketing or equivalent experience
- Google Ads Search Certification
- Google Analytics Individual Qualification (familiarity with GA4 preferred)
- Understanding of digital marketing metrics and experience analyzing digital marketing performance
- Experience managing Google Ads search campaigns
- Working knowledge of Google Analytics
- Working knowledge of targeted display, video (YouTube) and streaming TV advertising.
- Working knowledge of new digital media capabilities.
- Effective relationship building, customer service, communication and negotiation skills
- College degree preferred
Zimmer Communications
What began as an elite group of radio stations has advanced to a team that’s as unique as your business. Whether it's on air, print or digital advertising, we create solutions that will best fit your business. Our professional strategists are website developers, writers and marketers that create all-inclusive marketing and advertising campaigns to build brand loyalty, drive revenue and radically revolutionize your business. We believe the product is sacred and the customer is king, and we're relentlessly dedicated to assisting our clients with an unrivaled quality of work.Interested in learning more about Marketing, Advertising, Digital Marketing, Social Media, Leadership? Subscribe to our blog! http://hubs.ly/H01l1YR0
Salaries
Digital Marketing median pay in the United States
Most pay falls between $66K and $105K. Based on 1,308 salaries.
Marketing Team
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
7.8K
Monthly Google Ads Budget
$11
Traffic Source Mix
Search
24.1%
Direct
32.3%
Referral
4.7%
Social
4.6%
Paid
0.7%
Headcount Trend
Current headcount: ~149
News about Zimmer Communications
Links
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