Digital Engagement Lead, Automotive Marketing

Responsibilities

• Drive digital engagement strategy and execution focused on social media, online community engagement, content influencer partnership and advocacy with measurable business impact: awareness, relationships, leads, influence, and retention
• Build trusted relationships across digital channels and activate customers, employees, and partners as credible advocates for HARMAN Automotive
• Develop and lead a comprehensive social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content to build awareness, engagement, credibility, and business impact
• Partner closely with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align social programs with business priorities, brand narratives, product launches, and integrated campaigns
• Lead the development of high-quality, audience-relevant content across LinkedIn and YouTube, including executive communications, customer stories, expert perspectives, video, blogs, and other formats that strengthen HARMAN Automotive's authority and brand presence
• Manage and optimize organic and paid social, with emphasis on LinkedIn and YouTube, including audience strategy, budget allocation, targeting, bidding, testing, and measurement
• Establish a measurement framework and monitor channel, content, and campaign performance. Translate data and audience insights into clear recommendations and continuously optimize for reach, engagement, quality traffic, lead generation, and business outcomes
• Provide strategic counsel and actionable insights to senior leadership, subject matter experts, and regional stakeholders, using social and digital performance to inform communications, content, and go-to-market decisions
• Track emerging AI trends, social platform developments, and algorithm changes. Develop best practices for content discovery and visibility in search engines and large language model experiences, including answer engine optimization (AEO), structured content, topic authority, and discoverability across LinkedIn, YouTube, blogs, and other digital channels
• Conduct competitive, industry, and audience research to identify whitespace, emerging conversations, content opportunities, and new ways to strengthen HARMAN Automotive's visibility and thought leadership

Requirements

• 5-10 years of experience in social media, digital marketing, communications, content marketing, or a related field, with experience leading strategic programs and delivering measurable business results
• Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube
• Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and the factors that influence discovery and distribution
• Strong analytical and strategic skills, with the ability to interpret performance data, audience insights, and market signals and turn them into clear priorities and action
• Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms
• Exceptional attention to detail, creative sensibility, and a strong eye for quality, ensuring that content, campaigns, and final outputs are polished, accurate, on-brand, and fit for audience and channel

Benefits

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week
• A flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• An open working environment with a culture that supports work-life integration
• Access to employee discounts on world-class products, including JBL, HARMAN Kardon, AKG, and more
• Extensive training opportunities through HARMAN University
• Opportunities to build quality and process management experience and grow within the automotive industry
• Opportunities to collaborate with talented teams across the world
• Competitive wellness benefits
• Tuition reimbursement
• The "Be Brilliant" employee recognition and rewards program