Digital Marketing Strategist

Oklahoma City, OK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive end-to-end digital marketing for multiple initiatives, owning channel mix, optimization, and data-driven improvements across search, social, email, and paid media.

  • Own channel decisions and performance improvements across campaigns and search initiatives.
  • Lead data-driven optimization of campaigns, assets, and workflows with cross-team collaboration.
  • Advance SEO and generative-search practices to boost visibility and conversions.

Job Description

Responsibilities

  • The Digital Marketing Strategist is responsible for planning, executing, and continuously improving digital marketing efforts across projects and initiatives.
  • Develop digital campaign approaches, including channel selection, timing, and execution planning aligned with project goals
  • Execute and manage digital marketing campaigns across channels, including search, social media, email, and paid media platforms
  • Develop and implement search strategies, including search engine optimization (SEO) and emerging generative search practices to improve visibility across traditional and AI driven search experiences
  • Conduct keyword research and identify opportunities to improve organic search visibility and performance
  • Monitor and analyze campaign and search performance data, identifying trends and making data informed recommendations and targeted improvements to improve engagement, conversion, and overall effectiveness
  • Recommend digital channel mix and approach based on campaign objectives, audience needs, and performance insights
  • Coordinate with internal teams to align digital efforts with project goals, messaging, and deliverables
  • Manage campaign timelines and workflows to ensure work is completed on time and within scope
  • Deploy and manage digital content and assets across platforms (email, paid media, text and social)
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Public Strategies

Operating at the crossroads of strategic communications, human services program expertise, and technology, Public Strategies knows how to drive transformation. From advanced virtual production to immersive events to award-winning marketing and e-learning resources, we captivate, inform and engage our audiences. Public Strategies is committed to helping organizations and individuals reach their full potential while maximizing their impact on the public good. “Public Strategies is an Equal Opportunity Employer and therefore does not discriminate based on race, color, religion, age, sex, national origin, physical or mental disability, genetic information, or against disabled veterans, recently separated veterans, other protected veterans, and armed forces service medal veterans or any other classification protected by law.”COMMUNITY GUIDELINESWe want our pages to be safe, respectful spaces for learning and connection. While we welcome questions, ideas, and conversation, we ask that everyone follow these guidelines to help us maintain a supportive and positive environment. Please keep in mind: • Be respectful. We will remove any comments that are threatening, abusive, obscene, discriminatory, or intended to harass others. • Keep it clean. Our pages are public and family friendly. Please avoid profanity and inappropriate content. • No spam or ads. We do not allow solicitations, promotions, or sales pitches for services, products, or organizations. • No illegal activity. Comments encouraging or suggesting illegal behavior will be removed and may be reported. • Stay on topic. Keep discussions focused on workforce services, career growth, and related community resources. • You're responsible for your posts. Use your best judgment and remember that what you share may be public. We follow LinkedIn's Community Policies and may hide, delete, or report any comments that violate these rules.

Founded in 1990
Oklahoma City, Oklahoma, USA
250 employees (34 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
16%
Direct
68.4%
Referral
4.8%
Social
9.8%
Paid
0.9%

Headcount Trend

Current headcount: ~250

Marketing Team

Marketing Team Size
24 (10% of company)