Digital Marketing Strategist

Responsibilities

• Full client business accountability: Own outcomes, retention, and growth across your enterprise account portfolio, from kickoff through ongoing delivery.
• Client relationships: Serve as primary point of contact, navigating multiple stakeholders, communicating performance proactively, and building durable, trusted relationships.
• Executive communication: Present strategies and findings to client POCs and senior stakeholders, translating complex technical concepts into clear, business-oriented recommendations that earn buy-in.
• Business-led strategy: Apply a deep understanding of each client’s business model to strategy, prioritization, and executive-level recommendations.
• Integrated strategy and budget oversight: Lead multi-channel programs spanning Google, Meta, Programmatic, CTV, and modern SEO/AEO, managing cadence through program agents you guide, the agents enable.
• SEO and AEO leadership: Develop and execute advanced SEO and AEO strategies, including technical audits, content optimization, keyword research, and AI visibility programs (content structuring for LLM retrieval, entity coverage, structured data, and crawler access).
• Search systems expertise: Apply information retrieval principles (indexing, ranking, retrieval-augmented generation) to shape how content is structured, surfaced, and evaluated by traditional and AI-driven search.
• Measurement: Build frameworks that connect channel performance to business outcomes, including AI traffic attribution models in GA4.
• Agent validation and QA: Review and approve AI-generated optimization recommendations before they are actioned, with support from our Subject Matter Experts.
• Cross-functional coordination: Work with Subject Matter Experts and paid media, content, social, and analytics teams to deliver integrated programs.

Requirements

• 5-7+ years of experience in digital marketing, integrated strategy, or agency account management, including 5+ years of hands-on SEO
• 3+ years leading client accounts in an agency environment, managing multiple engagements simultaneously with minimal oversight.
• 3+ years presenting strategies to client POCs and senior stakeholders.
• Proven track record of driving measurable growth for enterprise or multi-location clients.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Multi-channel fluency across paid media, organic search, SEO/AEO, and social.
• Deep knowledge of on-page, off-page, and technical SEO, including complex edge cases: JavaScript indexation, crawl budget mechanics, canonicalization conflicts, and medium-scale domain migrations.
• Ability to interpret large datasets across GA4, GSC, Adobe Analytics, and Looker Studio and translate findings into clear, actionable strategies.
• Proficiency in Screaming Frog and keyword research tools such as Conductor, BrightEdge, Ahrefs, or SEMrush.
• Comfortable directing, prompting, and validating AI agents, not just using basic AI tools.

Preferred

• Experience using AI APIs (OpenAI, Claude, Ollama, or similar) to build or prototype workflows.
• Python experience, particularly for data analysis or automation.
• GA4 or Google Search Console certification.
• Experience in Medical, B2B, SaaS, eCommerce, or professional services industries.
• Experience with CMS platforms such as WordPress, HubSpot, Webflow, or Drupal.
• Experience producing agency marketing content such as blog posts, webinars, or conference presentations.