Digital Marketing Specialist

Responsibilities

• Manage relationships with our digital advertising agency and other marketing vendors, ensuring projects stay on track and our marketing investments are being used effectively
• Review digital advertising performance across Google, Meta, and other channels, working with agency partners to identify opportunities for continued optimization
• Manage relationships with digital platforms and partners including Yelp, Niche, PrivateSchools.com, Bay Area Parent, and others
• Partner with our SEO agency to support SEO strategy, website optimization, keyword opportunities, and content development
• Create and coordinate digital content as needed, including promotional emails, website copy, blog posts, and other marketing communications
• Oversee social media strategy and support the team members responsible for day-to-day content creation and posting
• Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other key marketing metrics
• Analyze marketing spend and performance across channels and make recommendations to improve results and maximize our investment
• Manage marketing projects from planning through completion, coordinating with internal team members, vendors, and partners to keep timelines and deliverables on track
• Help identify new marketing opportunities and bring forward ideas that strengthen awareness, engagement, lead generation, and enrollment

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field
• 3-5+ years of digital marketing experience
• Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics
• Experience working with and managing marketing agencies, vendors, or outside partners
• Ability to understand marketing data and translate it into clear recommendations and next steps
• Strong project management, organization, and follow-through
• Excellent written and verbal communication skills
• Strong emotional intelligence and the ability to build positive, productive relationships with different personalities and teams
• A proactive mindset and willingness to take ownership, solve problems, and follow through
• Comfortable moving between big-picture strategy and hands-on marketing needs

Preferred

• Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms is a plus!

Benefits

• Vacation, sick, and holiday pay- including a paid holiday closure in late December!
• Medical, dental, and vision
• 401k
• FSA
• Long Term Disability
• Life Insurance
• Childcare/Private Education Tuition Discount Benefits-- At Action Day Schools, it is our goal to enrich the lives of both you and your children!