Digital Marketing Manager

Responsibilities

• Paid ad creation & management on platforms including but not limited to Google, Meta, Reddit, Bing.
• Collaborate with Creative Marketing Manager to ensure content and content deployment on organic channels aligns & supports paid strategies and to utilize any high performing organic content.
• Conduct paid search governance by conducting daily, weekly, and monthly audits of paid ads infrastructure, ensuring flawless tracking, clean campaign hierarchy, and optimal budget allocation.
• Mitigate against wasted spend by actively managing search term reports to identify, build, and maintain robust negative keyword lists, routinely reducing cost-per-acquisition (CPA).
• Optimize creative assets via routine audits and A/B testing ad creatives, copy variants, and asset extensions (sitelinks, images, promotions) to maximize click through rate, lead conversion, and quality scores.
• Monitor and guide Google’s smart bidding and performance max algorithms by auditing conversion signals, audience inputs, and target KPIs regularly.
• Ownership of all SEO & GEO efforts including ranking and citations.
• Responsible for tracking all platform changes including core updates, new features, and testing any new AI/Agentic tools.
• Maintain ongoing, deep analysis of campaign data; have a "finger on the pulse" of the advertising engine at all times to instantly catch anomalies or scale wins.
• Own the weekly update of the results dashboard (Google Sheets) and synthesize complex data into clear, actionable quarterly performance reports for the executive team.

Requirements

• 5+ years of experience in paid digital advertising across platforms like Google Ads, Microsoft Advertising, Meta, and Reddit
• Google Analytics and Google Ads certified
• High software literacy - the ability to quickly learn and adapt to new/different software systems such as website CMS, CRMs, Project Management software, AI tools, etc.
• Experience supporting a multi-faceted business model that includes multiple verticals
• Experience working in Google Suite, especially Drive, Sheets and Docs
• Proficient in Excel
• Exceptional written and verbal communication skills
• Ability to present information clearly and concisely
• Accurate and consistent work with exceptional attention to detail
• Self-starter attitude, willingness and eagerness to learn

Preferred

• Wine and hospitality experience desired but not required