Digital Marketing Strategist

Costa Mesa, CA (On-site)

$100K/yr – $133K/yrMid Level3+ years expFull time

Posted 3 days ago

Job Summary

Own the strategic testing program end to end, from roadmap and discovery through test execution, analysis, and actionable optimizations across digital campaigns and customer journeys.

Create alignment across marketing, creative, analytics, and tech teams to define tests and success metrics.
Translate outcomes into improvements for future campaigns and end-to-end experiences.

Job Description

Responsibilities

Develop and manage a strategic testing roadmap aligned with marketing and business priorities.
Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
Coordinate tests from initial concept and setup through launch, analysis, and recommendations.
Translate test results into actionable insights that inform future campaigns and digital experiences.
Maintain visibility into testing priorities, results, learnings, and next steps.
Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion.
Identify customer pain points and opportunities to strengthen the end-to-end digital experience.
Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness.
Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions.

Requirements

Bachelor’s degree in marketing, business, communications, digital media, or a related field.
3+ years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management.
Experience developing or supporting A/B and multivariate testing programs.
Experience coordinating integrated campaigns and cross-functional projects.
Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement.
Experience with Monday.com or a similar work management platform.
Strong organizational, communication, analytical, and problem-solving skills.
Proactive self-starter with the ability to take ownership and manage projects from concept through completion.
Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment.

Benefits

Health coverage for medical, dental, vision
401(K) saving plans with company match AND Pension
Tuition assistance
Floating holidays and PTO for community volunteer programs
Paid parental leave
Wellness programs
Employee discounts (membership, insurance, travel, entertainment, services and more!)

Salaries

Posted range

$100K/yr – $133K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,302 salaries.

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