Digital Marketing Strategist - Morrie's Auto Group

Responsibilities

• Create and own the engagement strategy and plan for Morrie's and across Morrie's brands
• Develop relevant content topics to reach the company's target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a "Social"way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).

Requirements

• BA/BS degree with emphasis in marketing, advertising, public relations, design, communications, or related field preferred or equivalent practical experience
• Presents knowledge and experience in the tenets of traditional marketing.
• Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
• Self-starter who will thrive in growing company
• Entrepreneurial 'can do' approach with an adaptable change-oriented mindset
• Has experience with experiential or brand activation events, but not required
• Ability to work well under pressure, with tight deadlines, and cope with changes

Preferred

• BA/BS degree with emphasis in marketing, advertising, public relations, design, communications, or related field preferred or equivalent practical experience
• Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Proficient in content marketing theory and application
• Experience sourcing and managing content development and publishing
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Maintains excellent writing and language skills
• Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
• Possesses great ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate issues
• Self-starter who will thrive in growing company
• Entrepreneurial 'can do' approach with an adaptable change-oriented mindset
• Has experience with experiential or brand activation events, but not required
• Ability to work well under pressure, with tight deadlines, and cope with changes

Benefits

• Industry-leading 401(k) and Roth IRA programs with a 4% company match
• Full medical coverage through BCBS with their biggest network
• HSA and Copay plan options, whichever fits your needs
• Comprehensive dental and vision coverage
• PTO accrual starting at 2 weeks
• Free life insurance for all employees
• AD&D, short- and long-term disability coverage, and voluntary life insurance
• Flexible spending plans
• Some benefits are offered to full-time employees only