Digital Marketing Strategist at LAIRE | USA | $95K/yr – $125K/yr

LAIRE

Digital Marketing Strategist

USA (Remote)

$95K/yr – $125K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own HubSpot-driven client programs, translating business goals into revenue-connected marketing across inbound, content, paid, CRM, and automation.

Lead strategy and relationship health for a portfolio of accounts.
Present MAP-driven strategy and drive client-aligned outcomes in strategy sessions and QBRs.

Job Description

Responsibilities

Serve as the primary point of contact for a portfolio of marketing clients, owning the strategy, relationship, retention, and overall health of each account.
Understand each client’s business, goals, and challenges, and translate them into clear marketing strategy across inbound, content, paid media, email, CRM, and conversion optimization.
Contribute to Marketing Action Plans (MAPs) and present strategy confidently to clients during strategy sessions and QBRs.
Provide senior coverage and continuity for key accounts, including stepping in during team transitions and leaves.
Identify new project opportunities and partner with the sales team to upsell and expand accounts.
Administer and configure HubSpot portals (Marketing Hub, with working command of Sales, Service, and Data Hubs), including users, permissions, and account settings.
Design and build marketing automation: workflows, sequences, lead scoring, lifecycle stages, and nurture programs.
Own data architecture and hygiene, including custom properties, custom objects, associations, list segmentation, deduplication, and import/export integrity.
Build and optimize landing pages, forms, CTAs, email templates, and the HubSpot CMS as needed.
Configure and maintain integrations between HubSpot and other platforms, including CRM syncs, ad accounts, webinar/event tools, and third-party apps via native connectors or API/middleware such as Data Hub or Zapier.

LAIRE

LAIRE is your go-to growth engine for B2B brands ready to scale smarter.We help clients in SaaS, manufacturing, financial services, and construction turn marketing into measurable pipeline and repeatable revenue. As a 100% remote agency, we unite top digital talent nationwide to deliver strategic and creative firepower with a touch of Southern charm.As a HubSpot Diamond Solutions Partner, our award-winning team builds revenue-driving systems, from marketing strategy, sales enablement, and automation, to branding, website development, content creation, and paid media. We’re not just fluent in HubSpot — we’re experts in building full-funnel ecosystems that accelerate growth.Whether you need to fix friction in your funnel, launch a product, or finally align sales and marketing, we bring the clarity, consistency, and creative horsepower to get you there.LAIRE Leads to Growth®.

Founded in 2006

Charleston, South Carolina, USA

21 employees (11 in marketing)

www.lairedigital.com