Digital Marketing Strategist

Cottage Grove, WI

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the global content and social engine, balancing CMS work, localization, and multi-channel campaigns with SEO-informed guidance and audience insight.

  • Content and social execution across web, email, and social with localization support.
  • Manage influencer/partner collaborations and maintain brand consistency across channels.
  • Track core metrics and translate data into actions that lift reach and engagement.

Job Description

Responsibilities

  1. Partner with brand marketing teams to develop and activate a comprehensive content strategy that supports priorities across web, email, and social channels, informed by SEO insights and audience needs.
  2. Update and maintain website pages and landing pages in the CMS, ensuring accuracy, relevance, accessibility, and SEO best practices.
  3. Coordinate translated content updates and approvals for international brand websites.
  4. Partner with international teams to localize website content and campaign assets as needed.
  5. Participate in website audits to ensure accuracy, brand consistency, and quality; implement updates independently or coordinate changes with internal partners.
  6. Uphold brand standards across all digital touchpoints.
  7. Support the execution of global digital marketing activities that enhance brand awareness and improve the customer experience.
  8. Assist with building and updating campaign assets across digital channels, including landing pages and email content.
  9. Coordinate inputs, reviews, and approvals to keep digital initiatives on track and aligned with campaign timelines.
  10. Own day-to-day execution of multi-channel social strategy across priority platforms.

Requirements

  1. Bachelor’s degree in business, marketing, or a related field required
  2. 3 to 5 years of demonstrated success in B2B digital marketing and content initiatives, including SEO/SEM, web content, email, social, and/or digital campaigns.
  3. Experience using CMS platforms, Google Analytics, and social publishing tools.
  4. Experience developing and executing web content and social media strategies; exposure to influencer programs or partner marketing strongly preferred.
  5. Proficiency in Microsoft Office Suite
  6. Comfortable working across global teams and supporting localization/translation workflows.
Johnson Health Tech logo

Johnson Health Tech

Johnson Health Tech is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes, and strength training equipment.

Founded in 1975
Daya District, Taichung City, Taiwan
1.4K employees (106 in marketing)