Digital Marketing Strategist II

Fort Worth, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the execution and optimization of digital content updates and campaigns, ensuring accuracy, brand alignment, and usable experiences while tracking performance and surfacing insights for the team.

  • Translate updates and campaigns into observable actions across web and digital channels.
  • Monitor performance and summarize findings for team alignment and quick iterations.
  • Support usability reviews, A/B testing, and data-informed optimizations under senior guidance.

Job Description

Responsibilities

  • Executes assigned digital content updates and campaign tasks by following established guidelines, templates, and review processes.
  • Reviews campaign performance using prescribed reporting tools and summarizes findings for team use.
  • Ensures digital content is accurate, formatted correctly, and aligned with brand and messaging standards.
  • Works with stakeholders to gather basic requirements and contribute to defined updates for web and digital platforms.
  • Researches and suggests content options within the boundaries of established campaign plans.
  • Prepares standard dashboards and reporting summaries based on routine performance and funnel metrics.
  • Monitors campaign activity and makes basic optimizations using pre defined best practices and direction from senior team members.
  • Conducts basic usability reviews, assists with A/B tests, and documents observations to support improvements to digital experiences.
  • Performs SEO maintenance activities—such as keyword placement, metadata updates, and link checks—using established procedures.
  • Supports paid search and social tasks such as audience setup and basic bid or targeting adjustments following prescribed parameters.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 2 or more years of experience in digital marketing, web content management, or related areas.
  • Experience with digital marketing tools and analytics platforms; formal certifications are helpful

Preferred

  • Familiarity with Cloudflare is a plus but not required at expert level
  • Foundational skills in HTML and CSS; familiarity with JavaScript or other languages is helpful but not required
  • Familiarity with design and prototyping tools such as Figma or Sketch; able to make basic edits using established design guidelines

Benefits

  • Most locations offer a 9/80 schedule, providing every other Friday off
  • Competitive compensation & 401(k) program to plan for your future
  • Robust medical, dental, vision, & disability coverage with qualified wellness discounts
  • Basic Life Insurance and Additional Life & AD&D Insurances are available
  • Flexible Vacation & PTO
  • Paid Parental Leave
  • Generous Employee Referral Program
  • Voluntary Benefits Available: Longer Term Care, Legal, Identity Theft, Pet Insurance, and more
  • Voluntary Tricare Supplement available for military retirees