Responsibilities

• Digital content development: Serve as one of the content strategists and writers on our team for websites, email marketing and social media. In this role you will both support strategy development, content writing and review, as well as implementation.
• Search & generative engine optimization: Develop and help implement SEO & GEO strategies, including keyword & topic research and on page & technical optimization.
• Email marketing: Plan and execute email marketing campaign strategies, including list segmentation, automation, A/B testing and performance analysis.
• Social media strategy: Support organic social media efforts, including content planning, writing, community management and performance reporting.
• Analytics and reporting: Track, analyze and report on digital performance using tools like Google Analytics, heat-mapping tools, SEMrush and Zoho Social. Provide actionable recommendations and insights based on data trends.
• Collaboration and support: Partner with internal teams to align digital efforts with broader marketing strategies. Work closely with media, creative and account teams to identify areas of opportunity for continued client success.