Digital Marketing Strategist at Hirons | Indianapolis, IN

Hirons

Digital Marketing Strategist

Indianapolis, IN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital marketing content and strategy across websites, email, and social for clients at Hirons.

Must-have: 5+ years of digital marketing experience with proven strategy development.
Standout: Employee-owners with ownership stake at Hirons.

Job Description

Responsibilities

Digital content development: Serve as one of the content strategists and writers on our team for websites, email marketing and social media. In this role you will both support strategy development, content writing and review, as well as implementation.
Search & generative engine optimization: Develop and help implement SEO & GEO strategies, including keyword & topic research and on page & technical optimization.
Email marketing: Plan and execute email marketing campaign strategies, 2 including list segmentation, automation, A/B testing and performance analysis.
Social media strategy: Support organic social media efforts, including content planning, writing, community management and performance reporting.
Analytics and reporting: Track, analyze and report on digital performance using tools like Google Analytics, heat-mapping tools, SEMrush and Zoho Social. Provide actionable recommendations and insights based on data trends.
Collaboration and support: Partner with internal teams to align digital efforts with broader marketing strategies. Work closely with media, creative and account teams to identify areas of opportunity for continued client success.

Requirements

A bachelor’s degree
5+ years of experience in digital marketing, with a focus and proven experience in digital marketing development and strategies.
Strong content writing skills
Experience using Google Analytics, Google Data Studio, Semrush (or similar SEO tools) and social media insights with the ability to interpret data.
Strong understanding of email marketing platforms (HubSpot, Mailchimp or similar) and best practices
Experience supporting SEO strategies, including keyword research and content recommendations
Knowledge of website best practices
Familiarity with content management systems (WordPress, etc.) is a plus
Strong interpersonal and communication skills (oral and written)
Ability to complete projects within budget and schedule requirements

Preferred

Previous agency experience is preferred but not required.
Familiarity with content management systems (WordPress, etc.) is a plus

Hirons

Hirons is a full-service marketing and communications consulting agency providing advertising, public relations and digital services.In addition to being a 100% employee-owned agency, Hirons became a Women’s Business Enterprise, certified by WBENC and the state of Indiana, in 2024. It’s a natural progression for a company with a 46-year history providing opportunities, mentorship and enthusiastic support for women in business.With clients in both the commercial and government sectors, Hirons has been leading efforts to spread both digital and traditional messages across the state of Indiana and beyond since 1978. As consultants, we can increase sales; boost visibility; inform the public; launch a product; protect your reputation; or help you grow, scale back, fit in or stand out.

Founded in 1978

Indianapolis, Indiana, USA

94 employees (26 in marketing)

www.hirons.com