Digital Marketing Strategist

USA (Remote)

$60K/yr – $70K/yrMid Level1+ years exp

Posted 2 weeks ago

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Job Summary

Own end-to-end digital marketing campaigns across PPC, paid social, and display to drive traffic and conversions, while partnering with Account Managers and leadership to ideate, execute, and measure results for ROI optimization.

Lead data-driven optimization and ROI improvements across multiple channels
Manage vendor relationships and client communications to align budget and performance
Collaborate across teams to present a unified view of digital activities and their impact

Job Description

Responsibilities

Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
Manage relationships with multiple vendors, working closely to improve budget and performance
Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint

Requirements

Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required
1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
Experience with paid search, paid social, display, or other digital media channels
Google Ads, Microsoft Ads, or related certification
Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred

Google Analytics, Facebook Blueprint, or related certification
Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai
Familiarity with HTML and JavaScript
An understanding of the Higher Education and Post-Secondary Education sector