Digital Marketing Strategist

Costa Mesa, CA (On-site)

$100K/yr – $133K/yrMid Level3+ years expFull time

Posted 10 days ago

Job Summary

Owns a strategic testing program that translates marketing and business priorities into cross‑functional experiments, guiding tests from concept through insights and applying learnings to optimize campaigns and digital experiences.

Manages cross‑functional testing roadmaps and analyses
Drives optimization across campaigns and customer journeys

Job Description

Responsibilities

Develop and manage a strategic testing roadmap aligned with marketing and business priorities.
Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
Coordinate tests from initial concept and setup through launch, analysis, and recommendations.
Translate test results into actionable insights that inform future campaigns and digital experiences.
Maintain visibility into testing priorities, results, learnings, and next steps.
Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion.
Identify customer pain points and opportunities to strengthen the end-to-end digital experience.
Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness.
Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions.

Requirements

Bachelor’s degree in marketing, business, communications, digital media, or a related field.
3+ years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management.
Experience developing or supporting A/B and multivariate testing programs.
Experience coordinating integrated campaigns and cross-functional projects.
Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement.
Experience with Monday.com or a similar work management platform.
Strong organizational, communication, analytical, and problem-solving skills.
Proactive self-starter with the ability to take ownership and manage projects from concept through completion.
Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment.

Benefits

Health coverage for medical, dental, vision
401(K) saving plans with company match AND Pension
Tuition assistance
Floating holidays and PTO for community volunteer programs
Paid parental leave
Wellness programs
Employee discounts (membership, insurance, travel, entertainment, services and more!)

AAA Auto Club Enterprises

3.6 Glassdoor

AAA is a federation of fully taxpaying, not-for-profit motor clubs in the U.S. with more than 62 million members that has been serving motorists for more than a century. Auto Club Enterprises is a group of AAA clubs serving more than 17 million members in 21 states, employing more than 14,000 people directly and working with thousands of independent businesses that provide benefits and service to our members. Our more than 300 branches receive 8 million visits annually, 23 call centers take more than 24 million calls per year and AAA.com and the AAA Mobile app are used more than 54 million times per year.Club Locations:AAA Alabama (Alabama)AAA Northern New England (Maine, New Hampshire, Vermont)AAA East Central (Sections of Pennsylvania, Ohio, Kentucky, West Virginia and New York)AAA Tidewater (Southeastern Virginia)AAA Missouri (Missouri, Mississippi, Arkansas, Louisiana, and sections of Kansas, Illinois and Indiana)AAA Texas (Texas)AAA New Mexico (New Mexico)Automobile Club of Southern California (from Mono to San Diego Counties)AAA Hawaii Our Mission:Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.Our Values:RESPECT – Appreciate each other’s contributions.TEAMWORK – Excel through collaboration.RELEVANCE – Anticipate and adjust to evolving needs.CHARACTER – Do the right thing, honor our commitments.COMMITMENT – Relentlessly pursue excellence.We are committed to creating a workplace where all employees, regardless of background, or characteristics, are engaged, feel they belong and can grow and develop long careers with our organization. We are focusing on what we can do to help bring about meaningful change to advance diversity, inclusion and belonging in both our organization and our local communities

Founded in 1970

Costa Mesa, California, USA

6.7K employees (175 in marketing)

careers.ace.aaa.com

57% recommend to a friend

73% CEO approval

Salaries

Posted range

$100K/yr – $133K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United States

$80K/yr

Most pay falls between $66K and $105K. Based on 1,293 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

See all AAA Auto Club Enterprises salaries

Marketing Team

Marketing Team Size

142 (2% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

21M

Monthly Google Ads Budget

$1.8M

Traffic Source Mix

37.9%

Direct

53.8%

Referral

6.4%

Social

0.5%

Paid

1.3%

Headcount Trend

Current headcount: ~6.7K

Links

careers.ace.aaa.com

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