Digital Marketing Strategist

Responsibilities

• Develop and manage a strategic testing roadmap aligned with marketing and business priorities.
• Identify A/B and multivariate testing opportunities across digital campaigns, audiences, creative, landing pages, and customer journeys.
• Partner with marketing, creative, media, analytics, and technology teams to define test objectives, hypotheses, success metrics, and implementation requirements.
• Coordinate tests from initial concept and setup through launch, analysis, and recommendations.
• Translate test results into actionable insights that inform future campaigns and digital experiences.
• Maintain visibility into testing priorities, results, learnings, and next steps.
• Evaluate digital customer journeys, landing pages, forms, and online experiences to improve usability, engagement, and conversion.
• Identify customer pain points and opportunities to strengthen the end-to-end digital experience.
• Coordinate web and UX initiatives, including requirements, content updates, testing, quality assurance, and launch readiness.
• Partner with creative, analytics, product, and technology teams to translate business and customer needs into digital solutions.

Requirements

• Bachelor’s degree in marketing, business, communications, digital media, or a related field.
• 3+ years of experience in digital marketing, strategic testing, UX, web, paid media, ad operations, marketing technology, or campaign management.
• Experience developing or supporting A/B and multivariate testing programs.
• Experience coordinating integrated campaigns and cross-functional projects.
• Working knowledge of digital customer journeys, website optimization, paid media, campaign tracking, and performance measurement.
• Experience with Monday.com or a similar work management platform.
• Strong organizational, communication, analytical, and problem-solving skills.
• Proactive self-starter with the ability to take ownership and manage projects from concept through completion.
• Ability to manage competing priorities, navigate ambiguity, and adjust quickly in a rapidly changing environment.

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)