Digital Marketing Sr. Specialist

Responsibilities

• Develop, implement, and optimize integrated digital marketing campaigns that support strategic service line priorities, patient acquisition goals, physician practice growth, and organizational objectives.
• Manage and execute paid digital advertising campaigns across platforms including Google Ads, Meta, YouTube, display advertising, and other emerging channels.
• Collaborate with internal stakeholders to translate marketing objectives into measurable digital strategies.
• Develop audience targeting strategies and consumer engagement initiatives using data, market trends, and organizational priorities.
• Monitor campaign performance and make ongoing recommendations to improve effectiveness, efficiency, and return on investment.
• Maintain and optimize website content to ensure accuracy, usability, accessibility, and alignment with brand standards.
• Partner with content creators and service line leaders to enhance online experiences and improve patient access to information and services.
• Monitor and improve website performance through search engine optimization (SEO), user experience enhancements, and technical best practices.
• Manage landing page development and optimization to support campaign goals and patient conversion objectives.
• Conduct A/B testing and conversion rate optimization initiatives to improve appointment requests, form submissions, and other key performance indicators.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field required.
• Five to eight years of experience in digital marketing, content marketing, advertising, website management, social media marketing, analytics, or a related field.
• Demonstrated experience managing digital advertising campaigns and measuring performance.
• Experience using web analytics and digital reporting tools.
• Strong writing, communication, and project management skills.
• Healthcare industry experience preferred but not required.
• Strong understanding of digital marketing strategy and best practices.
• Knowledge of search engine optimization (SEO), search engine marketing (SEM), paid social advertising, CRM e-mail, and content marketing.
• Experience interpreting analytics and translating data into actionable recommendations.
• Familiarity with website content management systems and digital publishing platforms.