Digital Marketing Specialist

Responsibilities

• Independently build, update, publish and quality-check website pages within Magento, ensuring content accuracy, usability, brand consistency and timely execution
• Implement approved content, messaging and creative assets in coordination with Brand Marketing and Creative; optimize presentation and structure for digital use without assuming ownership of editorial strategy or core copy development
• Support website conversion and user-experience improvements through content refinements, testing, QA and implementation of approved enhancements
• Identify and document website issues, maintain business-side Jira tickets, monitor progress and validate fixes in collaboration with internal Development teams and external digital operations support
• Execute email campaigns from build through deployment in Mailchimp, including audience/list management, segmentation, asset coordination, QA, scheduling and post-send review
• Implement approved campaign messaging and creative, working with Brand Marketing and Creative on content needs and maintaining accurate audience data and deployment lists
• Monitor deliverability, engagement and campaign results; identify testing and optimization opportunities and recommend improvements to the Manager, Digital Growth & Performance
• Implement approved SEO, generative engine optimization (GEO) and answer engine optimization (AEO) recommendations across website pages and digital content
• Coordinate with internal partners and external search specialists on metadata, content structure, technical requirements, QA and ongoing optimization
• Monitor organic search and related discovery metrics; summarize trends and flag opportunities for improvement

Requirements

• Bachelor’s degree in Marketing , Communications, Business or a related field, or equivalent relevant experience
• 3 + years of experience in digital marketing, ecommerce, website operations or a related field, with demonstrated ownership of day-to-day execution
• Hands-on experience using a content management system; Magento or a comparable ecommerce platform preferred
• Experience building and deploying email campaigns using Mailchimp or a comparable platform, including QA and audience segmentation
• Working knowledge of SEO and website optimization; familiarity with GEO/AEO is a plus
• Ability to interpret digital performance data, identify patterns and propose practical improvements
• Experience with analytics/reporting and project or ticketing tools (such as Jira or Monday.com) preferred
• Strong attention to detail, prioritization, collaboration and communication skills; ability to manage multiple deadlines independently
• Strong communications skills both verbal and written
• Interest in AI, automation and emerging digital technologies as tools to improve marketing workflows and effectiveness

Benefits

• comprehensive benefits package including medical/dental/vision, and 401k retirement savings plan
• generous PTO program (vacation, personal and sick time) with additional perks like some summer half days and a volunteer day
• The company observes at least 8 federal holidays throughout the calendar year plus a floating holiday that associates can use at their discretion.