Volition Components

Digital Marketing Specialist

Broomfield, CO (Hybrid)

$1K/mo – $1K/moMid LevelPart time

Posted 2 weeks ago

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Job Summary

Own and optimize the Google Ads stack to drive lead gen and ROI, with ongoing SEO improvements and conversion-focused site updates.

  • Google Ads: Own campaigns across Search, Shopping and Performance Max, with continuous optimization and ROI tracking.
  • SEO & Content: Implement on-page SEO and site improvements to lift organic traffic and conversions.
  • Landing & Product Pages: Optimize pages and perform small site edits to improve conversion rates and lead quality.

Job Description

Responsibilities

  • Manage and Optimize Google Ads (Highest Priority)
  • Improve Lead Generation & Conversion
  • SEO Optimization (Ongoing Growth) Website Updates & Improvements
  • Google Merchant Center & Product Listings
  • Performance Tracking & Reporting
  • Manage and optimize Google Ads campaigns (Search, Shopping, Performance Max)
  • Improve and maintain Google Merchant Center listings
  • Perform keyword research and implement SEO improvements across the website
  • Optimize landing pages and product pages for better conversion rates
  • Assist with website edits and content updates

Requirements

  • Proven experience managing and optimizing Google Ads campaigns (Search, Shopping, or Performance Max)
  • Strong understanding of SEO fundamentals and on-page optimization
  • Ability to track, analyze, and report on performance metrics (cost per lead, conversions, ROI)
  • Familiarity with website platforms or CMS tools (ability to make basic edits and updates)
  • Familiarity with local SEO strategies and Google Business Profile optimization
  • Proven experience managing Google Ads campaigns
  • Strong understanding of SEO best practices
  • Experience with Google Merchant Center
  • Ability to analyze data and make performance-driven decisions
  • Familiarity with website CMS platforms
  • Strong communication and organization skills
  • Ability to work independently and meet deadlines

Nice to Have

  • Comfortable collaborating in a small business environment and contributing ideas for growth
  • Basic design skills (Canva, Adobe, or similar tools) for simple marketing assets
  • Experience working with CRM or ERP systems (such as Odoo or similar)
  • Ability to write or improve SEO-focused website content

Marketing Team

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