Digital Marketing Specialist

Responsibilities

• With Executive Director, plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns
• Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency that executes paid media
• Monitor campaign performance, pacing and spending against budgets and goals
• Review agency reporting, identify performance trends, and develop recommendations for optimizations
• Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements
• Ensure accurate tracking from ad platform to Marketo/CRM. Partner with Marketing Operations and IT to troubleshoot data flow issues
• Update and audit campaign forms and lead capture flows
• Develop and implement CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team members
• Support light automation and campaign setup in Marketo in coordination with Marketing Operations
• Assist with email deployment tied to lifecycle campaigns as needed

Requirements

• 3-5 years of experience supporting or managing paid media and email campaigns
• Bachelor’s degree in marketing, analytics, or related field required
• Hands-on experience working with paid media platforms (e.g., Google Ads, Meta) in an agency or in-house support capacity
• Working knowledge of web analytics tools (e.g., GA4, SEMRush).
• Experience working with marketing automation or CRM platforms (e.g., Marketo, Salesforce) preferred
• Strong comfort with data, reporting, and performance analysis