Digital Marketing Specialist

Responsibilities

• The Digital Marketing Specialist provides strategic, coordinated marketing and communications expertise to support graduate student recruitment efforts for the Graduate School and International Education (GSIE).
• Reporting to the Director of Communications and Marketing, this position serves as the primary marketing partner and consultant to graduate programs and Global Campus, when applicable, promoting programs through multichannel marketing efforts across digital advertising, social media, email, print and emerging platforms, in addition to general promotion of graduate education to various markets.
• Using market research and UX analytics, SEO and campaign data, the specialist identifies growth opportunities, generates high-quality prospective student leads, strengthens brand awareness and recommends investments and improvements that support graduate enrollment goals.
• The position will also assist in the creation of marketing content, including videos, marketing copy, and other multimedia as needed.
• The role combines independent strategic judgment, hands-on technical execution, project management, and cross-functional influence.
• Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field from an accredited institution of higher education
• At least three years of experience in marketing, communications, or public relations, preferably in higher education
• Applicable equivalencies may be considered on the above qualifications
• Knowledge of marketing trends and best practices
• Excellent verbal and written communication skills
• Strong project management and organizational skills
• Ability to track and understand marketing analytics
• Ability to work with a variety of stakeholders from different backgrounds and departments
• Demonstrated experience writing and editing content for digital marketing channels
• Proficiency with common digital marketing, content management, and reporting platforms

Preferred

• Master’s degree in marketing, communications, or related field from an accredited institution of higher education
• At least five years of experience in marketing, communications, or public relations, preferably in higher education
• Experience developing, executing, and measuring comprehensive, multi-channel marketing campaigns
• Experience creating multimedia content, including videos, graphic design and digital assets, social media, email campaigns, and other marketing channels
• Experience with Slate CRM
• Experience with copywriting for email and marketing purposes
• Applicable equivalencies may be considered on the qualification listed above.

Benefits

• The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.