Digital Marketing Specialist

Responsibilities

• Collaborate with agency team leads, internal creative, and content strategists to deliver and
• support all student acquisition campaigns across Google, Meta, TikTok, YouTube and others
• Support digital media team in preparing, launching and oversight on online lead generation campaigns effectively from month-to-month and quarter to quarter
• Lead on finalizing details prior to plan launch, and ensure that media plans are implemented properly, and run smoothly in-market
• Ensure all project requests and sourcing details are properly in place with external agency partners
• Work directly with copywriters and graphic designers, to assist in the creation, review and approval of advertising materials for various digital media platforms
• Coordinate the set-up of video assets with the agency for deployment of online video campaigns to attract potential student
• Manage paid media landing page ecosystem and support CRO testing
• Analyze campaign performance data to identify trends and opportunities for improvement
• Assist in the development of digital marketing strategies to meet student recruitment goals

Requirements

• Bachelor's degree in marketing, communications, or a related field (required)
• Minimum two (2) years of experience in digital marketing role or similar (required)
• Previous agency experience (preferred)
• Strong understanding of digital marketing platforms and principles (required)
• Proficiency with paid social advertising, paid search, and online video platforms (required)
• Understanding and experience in ClickUp or similar project management (preferred)
• Knowledge base and experience should include Google Analytics (preferred)

Preferred

• Previous agency experience (preferred)
• Understanding and experience in ClickUp or similar project management (preferred)
• Knowledge base and experience should include Google Analytics (preferred)

Benefits

• Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
• Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
• Retirement Matching: 50% match on the first 6% of your contributions after 90 days
• Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
• Competitive Insurance: Health, vision, and dental coverage for you and your dependents
• Pet Insurance: Competitive coverage for your furry family members through ASPCA
• Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment