Responsibilities

• Execute digital marketing campaigns using Salesforce and Account Engagement (Pardot), including emails, landing pages, forms, and basic automation workflows.
• Apply foundational marketing theory (segmentation, targeting, lifecycle stages) when building and deploying campaigns.
• Maintain campaign schedules, ensure deadlines are met, and coordinate execution across internal stakeholders.
• Support lead capture, scoring, and routing processes in collaboration with Sales and CRM teams.
• Manage and maintain the company’s social media channels, ensuring consistent, on-brand messaging aligned with commercial and marketing objectives.
• Plan, create, and schedule social media content supporting campaigns, trade shows, product updates, and company announcements.
• Monitor engagement and basic performance metrics to help refine content and improve reach and relevance.
• Manage contact lists, audience segmentation, and data quality within Salesforce.
• Assist with lead nurture programs aligned to customer journey stages.
• Ensure accurate campaign tagging and documentation to support reporting and attribution.
• Monitor campaign performance metrics such as open rates, click-through rates, and lead conversion.
• Prepare basic campaign performance summaries and dashboards for internal review.
• Identify opportunities for optimization based on data and feedback.
• Support Sales with digital follow-up campaigns tied to customer meetings, proposals, and key touchpoints.
• Assist with account-based marketing activities for priority customers under guidance from marketing and sales leadership.
• Coordinate digital communications aligned with the commercial sales cycle.
• Support planning and execution of international trade shows and customer events in coordination with Marketing and Sales teams.
• Assist with pre-event promotion, on-site marketing support, and post-event lead follow-up campaigns.
• Coordinate logistics for marketing collateral, digital assets, and lead capture processes.
• Travel domestically and internationally, as required, to support industry events and customer engagements.

Requirements

• Minimum 2–4 years of experience in digital or B2B marketing and a Bachelor’s degree in Marketing, Business, or a related field.
• Experience required with marketing automation platforms (Salesforce Account Engagement/Pardot preferred).
• Working knowledge of marketing fundamentals, including segmentation, customer journeys, and funnel concepts.
• Proficiency with Microsoft Office specifically Outlook, Word, Excel, and PowerPoint as well as Canva and Adobe Creative Cloud.
• Adept at navigating CRM systems, analyzing metrics, and leveraging digital tools.
• Strong organizational skills and attention to detail.
• Proactive problem-solving, identifying trends, anomalies, and optimization opportunities.
• Ability to prioritize and manage multiple competing deadlines in a fast-paced MRO environment.
• Able to work independently and collaboratively with cross-functional professionals.