Responsibilities

• Support the delivery of an efficient and unified, omnichannel brand identity experience
• Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
• Support the digital marketing tech-stack management, including but not limited to HubSpot
• Contribute to the paid media planning, deployment, optimization and performance reporting
• Conduct keyword research and on-page optimization to support TAPCO’s SEO,AEOand PPCstrategy
• Support Paid Search and Paid Social campaigns, including account and budget management
• Setup Marketing Automation workflows triggered by audience behavioral events
• Regularly monitor web traffic, engagement, site speed and other KPIs. Recommend and implement adjustments to improve web performance
• Collaborate with marketing, IT, and webdeveloper to make highly technical website updates
• Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam

Requirements

• Proven website, marketing automation and accountability skills
• Builds relationships,collaborative team player,able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
• Self-motivated, organized,detail-oriented and able to act independently
• Proficiency in Microsoft Office suite:Excel, Word,PowerPoint and Outlook
• Ability to adapt to changing priorities and anticipate workflow
• Strong interpersonal skills with coworkers and management
• Strong, effective organizational and communication skills with a meticulous eye for detail
• Bachelor’s degree in Marketing , Business, Communications or a related field and/or commensurate on-the-job experience
• Minimum of 3years of experience in digital marketing or an equivalent combination of education and experience
• Prior experience using digital marketing software,such as HubSpot

Benefits

• 10 Paid Holidays
• Paid Vacation and Personal Time (starting day one)
• Four Weeks of Paid Parental Leave with no waiting period
• 401K Plan with Employer Match (fully vested on day one)
• Company-Funded Short-Term Disability
• Pet, Health, Vision, and Dental insurance
• Quarterly Company Events and Lunches
• Have a say in TAPCO Happenings by joining the Fun or Safety Committee