Digital Marketing Specialist

Dallas, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media optimization and analytics support for a national marina portfolio, combining Google Ads, Meta, and data reporting.

  • Primary ownership: Support development and optimization of Google Ads and PMAX campaigns across Suntex Marinas.
  • Must-have: 2+ years in marketing ad campaigns with intermediate Google Ads experience.
  • Standout: Cross-channel collaboration across websites, social, and ads with regional managers.

Job Description

Responsibilities

  • Paid Media Support and Optimization: Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
  • PMAX campaign setup and optimization, including creative asset management, audience signals, and performance analysis
  • Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
  • Marketing Data and Reporting: Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
  • Conversion Tracking and Analytics: Assist with implementation and maintenance of Google Tag Manager
  • Website Support and Updates: Assist with updates to website using WordPress
  • Listings and Local Visibility: Support the optimization of marina listings across platforms such as Google Business Profiles and Yext
  • Cross-Platform Marketing Support: Collaborate with internal teams to support digital marketing initiatives across websites, social media, and advertising channels
  • All other duties as assigned

Requirements

  • Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
  • Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
  • Must have intermediate experience working with Google Ads campaigns
  • Must have strong analytical and reporting skills with strong attention to detail and data accuracy
  • Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
  • Must have a demonstrated ability to work comfortably with marketing data, analytics platforms, and performance reporting
  • Preferred: Google Tag Manager, WordPress, SEO basics, HubSpot, Google Ads certification

Preferred

  • Google Tag Manager
  • WordPress
  • SEO basics
  • HubSpot
  • Google Ads certification