Digital Marketing Specialist

Boise, ID (Unknown)

$53K/yr – $67K/yrMid Level

Posted 3 days ago

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Job Description

Responsibilities

  • You'll help lead and execute Stinker's digital marketing strategy across multiple platforms.
  • You'll manage and optimize the Stinker website, mobile app, and other digital channels to ensure content remains current, engaging, and aligned with our brand
  • Coordinate with first-party and third-party partners, including loyalty and delivery platforms such as DoorDash and Grubhub, to support digital initiatives
  • Plan, execute, and evaluate digital marketing campaigns that increase customer engagement and brand awareness
  • Monitor loyalty program performance and recommend strategies that improve customer participation and retention
  • Partner with Category Managers and Marketing team members to support product launches, promotions, seasonal campaigns, and special events
  • Monitor social media channels and online reputation while identifying opportunities to engage with our customers
  • Analyze campaign performance and digital marketing metrics to provide actionable insights and recommendations
  • Stay current on emerging digital marketing trends, platforms, and technologies to continually improve our marketing efforts
  • Collaborate with internal departments and external partners to ensure consistent brand messaging across all digital touchpoints

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent experience considered
  • Experience developing and executing digital marketing campaigns across multiple platforms
  • Experience managing websites, mobile applications, social media platforms, or digital marketing technologies
  • Strong understanding of digital marketing trends, customer engagement strategies, and online brand management
  • Excellent project management, organizational, and communication skills
  • Demonstrated analytical skills with the ability to interpret marketing data and make recommendations
  • Ability to build collaborative relationships across departments and with external partners
  • Proficiency in Microsoft Office and digital marketing tools
  • Valid driver's license with the ability to travel occasionally between Stinker locations
  • Ability to successfully pass a background check

Preferred

  • Experience working with customer loyalty platforms, digital analytics, or marketing automation tools preferred
  • Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent experience considered

Benefits

  • Competitive salary with annual merit increases
  • DailyPay
  • Paid Time Off that increases with tenure
  • Eight paid holidays annually
  • Medical, Dental, Vision, HSA and FSA options
  • Free virtual healthcare if enrolled in medical
  • 401(k) with discretionary company match
  • Employee Assistance Program
  • Employee referral bonuses
  • Ongoing professional development
Stinker Stores logo

Stinker Stores

2.8 Glassdoor

Stinker was founded in 1936 by Farris Lind. The first station was located in Twin Falls, Idaho. By 2011, the company grew to 65 retail locations spanning nearly 700 miles across Idaho. The largest expansion yet, was the purchase of Bradley Petroleum in Colorado and Wyoming in 2017. This expansion allowed Stinker to serve customers in three western states through more than 110 locations. Recently, Stinker expanded there Wyoming operations with the acquisition of Kaspar Oil in Rawlins. Through this purchase Stinker grew their footprint adding four more c-stores, a truck stop restaurant, and a wholesale and lubes business. Also part of the Stinker family is Arrowrock Supply, a warehouse distribution center, and Westpoint Transportation, a fuel transportation company.Stinker Stores is fully committed to delivering the absolute best customer experience with each interaction. We are often asked about our training programs and hiring practices that lead to such positive customer interactions with each visit. Thinking of the customer first, we are always looking for ways to create the best possible experience from the time a customer enters the property to the time they complete their visit.Stinker Stores and its employees support a number of causes and enjoy giving back to our communities. Charley Jones, Owner and CEO was recently honored as one of Idaho’s CEO’s of influence for his success in business combined with the company culture and community focus that he weaves into Stinker Stores. Like it’s name, Stinker Stores is a fun place to work and shop. Many Stinker Stores employees have more than 10 years of service with others having in excess of 30 years. With a work hard, play hard philosophy, Stinker Stores is a fun and rewarding place to work – more than that however, it’s a family. It’s no wonder that when asked, employees often say they wouldn’t think of working anywhere else.

Founded in 1936
Boise, Idaho, USA
411 employees (8 in marketing)
0% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
19.1K
Traffic Source Mix
Search
55.4%
Direct
37.9%
Referral
6.7%

Headcount Trend

Current headcount: ~413

Marketing Team

Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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