Responsibilities

• Position Summary We are looking for a Digital Marketing Specialist to help shape the next phase of our digital presence and improve how we connect with guests, members, kamaʻāina, visitors, partners, and the broader community.
• YOUR IMPACT - Maui Ocean Center appears prominently when people plan a trip or an activity on Maui in traditional search and AI-powered answer platforms. - Our landing pages, chatbot, and checkout make it easy to find information and purchase tickets. - Guests hear from us through the channels they prefer. Email performs as a revenue channel, with automated communications before and after a visit, and newer channels such as SMS are built thoughtfully. - Paid advertising is managed in-house day to day, with room to expand as new platforms prove valuable. Campaigns launch on schedule, budgets stay on pace, and reporting shows how spend is driving ticket sales. - Leadership has a clear, current picture of digital performance, supported by reliable reporting and practical recommendations. - Our audience grows across the platforms where guests spend their time. Current channels remain strong and new channels develop into engaged communities. - Our social and web presence stays fresh with timely content that reflects the energy, joy, and connection to Hawaiʻi’s coral reef ecosystems guests experience in person. - Media coverage secured by our PR team reaches broader audiences through coordinated support across advertising, email, social media, and search. - New tools, platforms, and marketing opportunities are identified and evaluated as they emerge.

Requirements

• Two or more years of experience in digital marketing, advertising, email, social media, ecommerce, or marketing analytics.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• Self-driven, dependable, creative, collaborative, and comfortable working across departments.
• Must be located on Maui and able to work on-site.

Preferred

• Experience in tourism, attractions, hospitality, nonprofit, conservation, education, or cultural organizations.
• Familiarity with Hawaiʻi’s visitor industry, local audiences, cultural sensitivity, and community-based marketing.
• Familiarity with ticketing systems, booking platforms, online sales funnels, ecommerce reporting, and visitor purchase behavior.

Benefits

• Maui Ocean Center offers competitive benefits including health, vision, and dental coverage, paid time off, sick leave, and recognized company holidays. Additional perks may also include: - Employee discounts at Maui Ocean Treasures and Reef Café - Discounted employee meals at Seascape - Free or discounted access to select Maui Ocean Center signature events - Free entrance for immediate family - Limited guest passes for extended family and friends - Discounts and access to participating partner attractions, aquariums, and zoos - Additional discounts with local partners