Responsibilities

• Develop and execute a content marketing strategy that aligns with overall marketing and business objectives.
• Plan and manage a content calendar that prioritizes those channels that are likelier to drive growth/awareness amongst our target persona
• Own and actively manage company's presence across social channels and community spaces (LinkedIn, Instagram, Reddit, YouTube, etc.) developing platform-native content that drives meaningful engagement, grows followership, and builds community among tech professionals and learners
• Produce engaging video content, including webinars and podcasts, that highlight company’s brand value
• Craft or guide the creation of content that is tuned for the shifting demands of SEO/AEO, brand visibility, and topical authority across platforms like Reddit, YouTube, and more.
• Use qualitative and quantitative audience insights to define what stories to tell, where to tell them, and how to make them resonate.
• Build performance measurement frameworks that go beyond vanity metrics — tracking content’s contribution to awareness, engagement, traffic quality, conversion, and share of voice.
• Work closely with cross-functional teams, including product, design, and student experience, to ensure alignment on messaging, positioning, and branding.
• Collaborate with external partners, such as agencies, freelancers, and influencers, to develop and distribute content.

Requirements

• Minimum 3 years hands-on experience managing brand social accounts across multiple platforms, with a track record of growing engagement and developing community.

Preferred

• Experience in content marketing, product marketing, or brand marketing roles with demonstrated ability to build integrated strategies across brand and performance goals
• Ability to balance search and shareability with creativity and trust-building.
• Experience developing and executing SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and digital content strategies that improve content discoverability across Google, Bing, and AI-driven answer platforms (e.g., ChatGPT, Copilot, Gemini, Perplexity).
• Experience creating and producing digital content, including video, written, and multimedia assets, with demonstrated success developing engaging content for web, social media, video platforms, and other digital channels.
• Experience with content creation, distribution, and analytics platforms such as YouTube, Google Search Console, Amplitude, Sprout Social, Riverside, or similar tools, including the ability to measure content performance, analyze audience engagement, and use insights to optimize content strategy and business outcomes.
• Bachelor's degree or equivalent work experience