Responsibilities

• Plan, launch, and optimize omnichannel programs & campaigns across search, AI, website, email, retargeting, paid media, and marketing automation channels.
• Collaborate with sales and marketing leadership to support revenue goals through targeted campaigns and account-based marketing initiatives.
• Build and manage lead nurturing workflows that improve prospect engagement and conversion rates throughout the buyer journey.
• Develop campaign strategies aligned to key business initiatives, product launches, events, customer acquisition, and retention objectives.
• Lead SEO strategy and execution to improve organic rankings, website visibility, and qualified traffic, optimizing website content, technical SEO, metadata, internal linking, and keyword strategies.
• Monitor and adapt to emerging AI search platforms and generative search experiences to improve visibility within AI-driven results, while developing content optimization strategies that increase discoverability across traditional search engines and AI-powered assistants.
• Conduct keyword, competitor, and market research to identify growth opportunities.
• Manage and optimize paid digital advertising programs (Google Ads, LinkedIn Ads, Retargeting, Content Syndication, etc.).
• Develop campaign targeting, budget allocation, testing strategies, and performance optimization plans, monitoring cost-per-click (CPC), cost-per-lead (CPL), conversion rates, ROAS, and pipeline contribution metrics.
• Conduct ongoing A/B testing to improve campaign performance and efficiency.

• Own and manage website content page creation and updates, user experience improvements, and conversion optimization initiatives, including new pages, forms, calls-to-action, and lead capture experiences.
• Partner with internal stakeholders and external vendors to ensure website functionality, performance, security, and SEO best practices.
• Monitor website analytics and user behavior to identify opportunities for improving engagement and conversion rates.
• Serve as a subject matter expert for HubSpot and marketing automation programs, ensuring quality data input and output.
• Build and maintain email campaigns, lead nurturing workflows, automated customer journeys, lead scoring models, and CRM integrations.
• Support lead management processes and optimize marketing-to-sales workflows and handoffs.
• Track, analyze, test, and report on digital marketing performance across all channels, developing dashboards and performance reports and translating data into actionable recommendations that improve marketing effectiveness

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3–7 years of experience in digital marketing, demand generation, marketing automation, or growth marketing.
• Hands-on experience managing multi-channel digital marketing campaigns.
• Strong expertise with HubSpot or comparable marketing automation platforms.
• Experience managing GEO, SEO, and paid search programs.
• Experience working with website content management systems (CMS).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• HubSpot Marketing / CRM
• Website CMS Platforms
• Google Analytics 4 (GA4) & Google Ads
• LinkedIn Campaign Manager
• SEO & Technical SEO
• GEO & AI Optimization
• Conversion Rate Optimization (CRO)
• Marketing Automation & Email Marketing
• Data Analysis, Attribution, and Reporting

Preferred

• Experience using AI-powered marketing tools and generative search platforms.