Digital Marketing Specialist

Eatontown, NJ (On-site)

Salary Not AvailableIntern/New Grad1+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative and content execution for a national soccer retailer’s digital presence, combining graphic design, social posting, creator collaboration, email marketing, and data-driven optimization to grow engagement and online conversions.

  • Visual & Content Engine: Design graphics and assets for social, email, and website to support campaigns and brand voice.
  • Social & Creator Ops: Manage Instagram posting, community engagement, and partner with content creators to ensure brand consistency.
  • Email Marketing & Analytics: Build and optimize Klaviyo email flows and campaigns; track metrics and translate data into actionable improvements.

Job Description

Responsibilities

  • Creating Visual Magic: Designing eye-catching graphics and visual assets for social media, email, and website campaigns using tools like Adobe Creative Suite or Canva.
  • Driving Content: Writing compelling blog content that supports our SEO goals and reflects our brand voice.
  • Owning Social: Managing day-to-day posting, scheduling, and community engagement for 1–2 key Instagram accounts, including developing and executing follower growth strategies.
  • Collaborating: Working with a national network of content creators to coordinate campaigns and maintain brand consistency.
  • Email Mastery: Building, deploying, and optimizing email campaigns (flows, segmentation) using Klaviyo.
  • Analyzing & Optimizing: Tracking, analyzing, and reporting on marketing metrics (engagement, ROI, conversion rates) and translating data into clear, actionable recommendations for continuous improvement.

Requirements

  • 1+ year of experience in digital marketing, social media, or a related field (internships/freelance counts!).
  • Demonstrated graphic design skills with a portfolio.
  • Strong written communication skills.
  • Experience managing Instagram business accounts and a strong understanding of organic follower growth.
  • Comfortable using marketing analytics tools like Instagram Insights, Klaviyo dashboards, and Google Analytics.
  • Highly organized and ready to manage multiple projects and deadlines.

Benefits

  • Medical
  • Dental
  • 401K
  • Employee Discount
Soccer Post logo

Soccer Post

3.7 Glassdoor

The largest chain of soccer stores in the US. Each family owned and locally-operated location provides a best-in-class soccer shopping experience and strives to be the epicenter of each local community we serve.

Founded in 1979
Eatontown, New Jersey, USA
233 employees (21 in marketing)
64% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Visitors
146.4K
Monthly Google Ads Budget
$154
Traffic Source Mix
Search
45.6%
Direct
46.2%
Referral
5.5%
Social
2.1%
Paid
0.4%

Headcount Trend

Current headcount: ~235

Marketing Team

Marketing Team Size
16 (7% of company)

Funding

Last Raise
Private Equity, 1 years ago

Funding History

  • Feb 2025
    Private Equity
  • Nov 2022
    Private Equity