Responsibilities

• Lead Generation Management & Advertising
• - Execute annual, quarterly, and monthly marketing campaigns aligned with business objectives.
• - Maintain the marketing calendar, coordinating campaigns, events, content, and enrollment initiatives.
• - Manage campaign timelines, creative assets, approvals, and launches.
• - A/B test and monitor campaign performance and recommend tactical improvements.
• - Manage paid advertising across Google, Meta, YouTube, LinkedIn, and other approved platforms.
• - Configure audience targeting, budgets, tracking, and campaign optimization.
• - Build a robust lead pipeline via testing, monitoring, and expanding on content.
• - Enhance lead nurturing, re-engagement, and follow-up through various means.
• - Monitor advertising performance, ROI, and cost-per-lead metrics.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• Three or more years of digital marketing experience.
• Experience executing lead generation and digital advertising campaigns.
• Working knowledge of email marketing, social media, PPC, SEO, and marketing analytics.
• Experience using Salesforce or a comparable CRM platform.
• Strong organizational, project management, communication, and analytical skills.
• Ability to manage multiple campaigns while meeting deadlines.

Preferred

• Experience marketing Medicare, health insurance, financial services, or another regulated industry.
• Knowledge of CMS Medicare marketing guidelines.
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Account Engagement, HubSpot, etc.).
• Experience with WordPress or website content management.
• Basic HTML/CSS knowledge.
• Graphic design, video editing, or Google/Meta advertising certifications.

Benefits

• Competitive base salary plus bonus
• Comprehensive benefits package (medical, dental, vision, 401k with match, student loan paydown assistance program, and more)
• Generous PTO and paid company holidays, including our annual end-of-year office closure
• Professional development support, including LinkedIn Learning