Digital Marketing Specialist

New York City, NY (On-site)

$12K/yr – $30K/yrMid LevelFull time

Posted 2 days ago

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Job Summary

Own and drive the full digital marketing program across strategy, paid media, content, social, and email, with a focus on measurable performance.

Lead cross-channel campaigns and content strategy.
Turn data into actionable optimization across channels.

Job Description

Responsibilities

Collaborate with the marketing team to create comprehensive digital marketing strategies aligned with business goals and target audience.
Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
Develop and oversee content marketing initiatives, including blog posts, ebooks, infographics, and videos. Ensure content is relevant, engaging, and optimized for search engines.
Create and execute social media campaigns to build brand awareness, drive engagement, and generate leads. Monitor social media channels for trends, conversations, and opportunities.
Design and execute email marketing campaigns to nurture leads, promote products or services, and drive conversions. Segment and target email lists for maximum effectiveness.
Monitor, analyze, and report on key performance metrics using tools like Google Analytics and marketing automation platforms.

Requirements

Experience with marketing automation platforms is a plus.
Strong analytical skills and the ability to interpret data to make informed marketing decisions.
Ability to create engaging and effective content for various digital channels.
Ability to adapt to changing marketing trends and technologies.
Creative problem-solving skills and a willingness to think outside the box.
Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).

Rulescom

5.0 Glassdoor

Rulescom is a customer communication-first software company focused on enabling more efficient and effective interaction between our clients and their customers. Our mission — “Connecting Our Customers to Their Customers” — guides everything we build. We deliver scalable, no-code SaaS solutions designed to enhance communication, drive automation, and improve outcomes across enterprise applications.Our flagship product, ConversAI Core, brings conversational intelligence to the heart of enterprise operations. Configured on the Launchpad.io platform and natively integrated with Pegasystems Constellation (DX API v2), ConversAI Core allows enterprises to activate GenAI-powered conversations across any workflow, case type, or business rule — without writing a single line of code.Unlike narrow chatbots or standalone GenAI experiments, ConversAI Core combines the creativity of Generative AI with the control and predictability of Pega’s business rules and process architecture. This enables enterprises to manage risk while scaling GenAI usage — iteratively, conservatively, or aggressively — depending on their regulatory environment and business goals.Currently in production hardening, ConversAI Core will soon be live on Launchpad.io’s Support Ticketing application and is engineered for expansion across industries. Initial testing showed massive ROI across contact center KPIs like AHT, ASA, STP, and NPS, ConversAI Core delivers conversations that deliver tangible, quantifiable ROI. If you are looking to decrease cost per contact while increasing overall contact quality and NPS, you're here.ConversAI v2 coming in Q4 2025 / Q1 2026 - supporting Pega UI Kit based applications (DX API v1)!

Founded in 2024

Dallas, Texas, USA

1 employees

www.rulescom.com

1% recommend to a friend