Digital Marketing Specialist

Responsibilities

• Build, traffic, and QA paid media campaigns across Google Ads (Search, Display, YouTube), Meta, LinkedIn, and programmatic partners, and keep them optimized day to day — bid and budget pacing, audience and placement adjustments, negative keyword maintenance, and creative rotation.
• Monitor paid spend against flighted budgets and flag pacing risks early, before they become client conversations.
• Build, test, and deploy email campaigns — including list segmentation, suppression rules, automated journeys, and triggered sends — in platforms such as HubSpot, Mailchimp, Salesforce Marketing Cloud, or Adobe Campaign.
• QA every send before it goes out: rendering across clients and devices, link and UTM accuracy, personalization tokens, accessibility, and deliverability checks.
• Run A/B tests across paid and email — subject lines, send times, ad copy, creative, landing pages — and document what you learn so the next campaign starts smarter.
• Conduct keyword research, entity and topic analysis, and competitive review to inform both organic content and paid strategy.
• Track rankings, organic traffic, AI citations, and overall channel performance; investigate movement and explain what caused it and make recommendations for optimizing client content for search engine
• Participate in client calls, take accurate notes, and follow through on action items without needing a reminder.
• Integrate AI into the daily workflow where appropriate, to streamline processes and strengthen insights.
• Track billable time accurately across multiple client accounts and consistently hit deadlines in a fast-moving agency environment.

Requirements

• At least one to three years of hands-on digital marketing experience in an agency or in-house setting; relevant internship experience may count toward this.
• Direct experience running or supporting live campaigns in several focus areas — paid media, email marketing, or SEO — and real interest in building depth iacross them.
• Working knowledge of Google Ads and Meta Ads Manager, including how to build a campaign, not just read a report about one.
• Familiarity with GA4 and Google Search Console.
• Comfort with spreadsheets — pivot tables, lookups, and turning messy exports into a clean report.
• Excellent oral and written communications skills, and the ability to explain a technical concept to someone who doesn't work in marketing.
• A genuine eye for detail — you catch the broken link, the wrong UTM, and the misspelled subject line before the client does.
• Ability to manage several concurrent projects and shifting priorities without losing track of the details.
• A bachelor's degree in marketing, communications, or a similar field (or equivalent work experience).

Preferred

• Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or HubSpot.
• Hands-on experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or Moz.
• Basic HTML and CSS for troubleshooting email templates and making landing page edits.
• Exposure to programmatic, CTV, or paid social channels beyond Meta and LinkedIn.
• Experience with Google Tag Manager or a comparable tag management platform.
• Hands-on GEO/AEO experience: implementing structured data, building answer-shaped or entity-rich content, prompt-set testing, or citation tracking across ChatGPT, Perplexity, Gemini, or AI Overviews.
• Experience with AI visibility or brand-monitoring tools built for generative search, or with the newer GEO modules in platforms like Semrush and Ahrefs.

Benefits

• Full-time employees are eligible for comprehensive health and wellness benefits, 401(k) employer contributions and matching, and other benefits.