Responsibilities

• Develop and execute integrated digital marketing campaigns that support business growth.
• Manage and optimize website content to improve customer experience and online visibility.
• Create compelling technical content including blogs, case studies, application stories, email campaigns, and digital assets.
• Drive SEO, SEM, and emerging AI/Answer Engine Optimization (AEO) initiatives.
• Manage Google Ads, LinkedIn advertising, and email marketing campaigns.
• Build dashboards and analyze marketing performance to provide data-driven recommendations.
• Partner with Sales, Product Management, and engineering teams to translate complex industrial technologies into customer-focused messaging.
• Stay ahead of digital marketing trends, AI search developments, and competitive activity to continuously improve our marketing strategy.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Three or more years of digital marketing, content marketing, or related experience
• Experience managing websites, SEO, digital advertising, email marketing, and marketing analytics
• Strong understanding of Google Ads, LinkedIn advertising, CMS platforms, and marketing performance reporting
• Excellent writing and communication skills with the ability to simplify technical concepts for industrial customers
• Experience in manufacturing, industrial products, engineering, or other technical B2B industries is highly valued.