Digital Marketing Specialist

Responsibilities

• Independently build, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and OpenAI Ads.
• Manage a portfolio of dental practice advertising accounts, ensuring campaigns align with client objectives, budgets, and target markets.
• Conduct keyword research, competitive analysis, and audience research to inform campaign strategy.
• Develop campaign structures, ad groups, targeting parameters, ad copy, and creative recommendations tailored to specific services and geographic markets.
• Monitor campaign performance regularly and make proactive adjustments to improve efficiency and lead generation results.
• Manage advertising budgets, pacing, bidding strategies, audience targeting, and geographic settings to maximize campaign effectiveness.
• Identify underperforming campaigns and independently implement optimization strategies.
• Develop and test new ad copy, creative variations, audience segments, and campaign approaches to improve performance.
• Ensure campaigns follow platform advertising policies and internal quality standards.
• Understand and evaluate the full lead generation journey, including advertising engagement, landing page experience, form submissions, phone calls, and appointment inquiries.

Requirements

• 3–5 years of hands-on experience managing paid advertising accounts in both Google Ads and Meta Ads, experience in TikTok Ads and OpenAI Ads is a plus.
• Demonstrated ability to independently create and manage complete advertising campaigns from strategy and setup through launch, optimization, and reporting.
• Strong understanding of paid search and paid social campaign structures, targeting options, bidding strategies, and budget management.
• Experience managing lead generation campaigns with measurable conversion objectives.
• Clear understanding of the lead journey and how advertising, landing pages, conversion tracking, and follow-up processes influence campaign success.
• Proficiency in analyzing campaign performance metrics and translating data into meaningful optimization decisions.
• Familiarity with Google Analytics 4, Google Tag Manager, and conversion tracking implementation.
• Experience conducting keyword research, audience research, and competitive analysis.
• Ability to manage multiple client accounts and competing priorities while maintaining attention to detail.
• Strong written communication skills, particularly in advertising copy development and performance reporting.

Preferred

• Experience in TikTok Ads and OpenAI Ads is a plus.