Digital Marketing Specialist

Responsibilities

• Manage and execute marketing communications projects
• Develop messaging, content, and campaign assets
• Coordinate with agencies on creative deliverables
• Support digital and integrated marketing initiatives
• Track campaign performance and KPI reporting
• Partner with multiple internal stakeholders to ensure consistent branding and communications
• Leads the execution of communication and brand strategies that align with Philips' long-term vision and goals, ensuring coherence and impact across all global platforms and channels.
• Supports the creation and dissemination of high-impact, innovative content across multiple formats, including digital, print, and multimedia, to engage and influence diverse global audiences effectively.
• Collaborates closely with C-suite executives and senior leadership, as well as cross-functional teams, to align communication strategies with organizational priorities and drive unified messaging.
• Monitors and analyzes global industry trends, media coverage, and digital landscapes, providing advanced strategic insights and making data-driven adjustments to optimize communication effectiveness.

Requirements

• 8+ years of Marketing Communications experience
• Strong digital marketing background
• Project management experience
• Messaging and content development
• Experience creating and managing marketing assets and campaigns
• Agency/vendor management experience
• Strong stakeholder management skills
• Minimum required Education: Bachelor's / Master's Degree in Business Administration, Communications, Marketing, Brand Management or equivalent.
• Minimum required Experience: Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Media and Trend Analysis, Internal and External Communications, Content Creation, Brand Management, Digital Marketing preferably in Healthcare or Technology domain or equivalent.

Preferred

• Medical device, healthcare, or technology industry experience
• Experience with video, email, and digital asset creation
• AI tool experience for marketing/content development
• Adobe InDesign (nice to have)