Digital Marketing Specialist

Salisbury, MD

$60K/yr – $90K/yrMid Level3+ years exp

Posted 6 weeks ago

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Job Summary

Own content and digital shelf execution across websites, retailer platforms, and campaigns; you’ll drive content accuracy, SEO support, and asset automation while coordinating internal and agency partners.

  • Content ownership: manage product, recipe, and brand content across websites and retail channels.
  • Optimization and automation: publish with CMS/PIM/DAM and use AI tools to speed creation and personalization.
  • Measurement and optimization: monitor content and campaign performance and iterate with insights.

Job Description

Own content and digital shelf execution across websites, retailer platforms, and campaigns; you’ll drive content accuracy, SEO support, and asset automation while coordinating internal and agency partners.

  • Content ownership: manage product, recipe, and brand content across websites and retail channels.
  • Publishing and optimization: use CMS, PIM, and DAM to publish and optimize content with brand consistency.
  • Digital shelf and syndication: support content delivery and collaboration with retail partners.
  • Website updates and campaigns: coordinate product launches, site updates, and digital activation.
  • Shopper marketing and CRM: assist with email marketing and loyalty initiatives.
  • AI and automation: leverage tools to improve content creation and personalization workflows.
  • Performance monitoring: track content, campaign, and shelf metrics and share insights.
  • SEO and experimentation: support GEO, ACO, A/B testing and ongoing optimization.
  • Cross-functional coordination: align with internal teams and external agencies for timely delivery.
Perdue logo

Perdue

Perdue Inc. takes a non-traditional approach to publicity of companies and individuals. Branding celebrities and companies are the main focus of our Public Relations division. Connecting the goals of the client to the actual connections that will breathe life into their success is our specialty.We have perfected a Tri-Fecta plan. We combine: Out of the Box Thinking Management of up and coming talent in art, music, television, and film comprises of a holistic approach that larger firms leave out. Perdue Inc. is known for connecting the dream of the client to a comprehensive plan that makes our clients wealthy and well balanced. Teams play a role in the success of making a person famous and we are here to give you the behind the scenes look at who places them there. Stylists, Hair Stylists, Make-Up Artists, Photographers, Directors, Editors, Journalists, and many more are the people we represent.

Founded in 2010
Birmingham, Alabama, USA
6 employees (1 in marketing)