Digital Marketing Specialist – Paid Media

Responsibilities

• Manage Day-to-Day Operations: Own the setup, launch, tracking, and daily monitoring of paid marketing campaigns across multiple networks.
• Optimize for Efficiency: Actively manage bidding strategies, keywords, audience targeting, and budget allocations to maximize performance and lower customer acquisition costs.
• Analyze & Report on Metrics: Track and analyze KPIs—including ad spend, CPL (Cost Per Lead), and ROAS—to deliver actionable insights and recommendations to team leadership.
• Stay Platform-Agile: Keep pace with ad platform updates, beta features, algorithm changes, and privacy shifts, proactively adapting our campaigns to maximize performance.
• Drive A/B Testing: Continuously plan, execute, and measure experiments across ad copy, creative assets, audience segments, and landing page content.
• Optimize the User Funnel: Partner with the team to identify critical conversion and drop-off points, implementing tactics to improve the post-click user journey.

Requirements

• 3-4 years of hands-on experience managing and optimizing paid campaigns on at least three of the following: Google Ads, Microsoft/Bing Ads, LinkedIn, Facebook/Instagram, B2B review sites (such as Capterra/G2), or Streaming TV (CTV).
• Work Location & Schedule: Ability to work full-time on-site in our Cupertino, California office
• Strong Analytical Skills: Proficiency in pulling data from ad platforms and web analytics tools to make informed, data-backed optimization decisions.
• Exceptional Attention to Detail: A sharp eye for quality control, ensuring flawless execution across budget settings, ad copy formatting, and tracking infrastructure.
• Autonomy & Drive: A reliable self-starter who enjoys working closely with an in-office team while independently managing multiple campaign priorities.

Preferred

• B2B SaaS Experience: Direct experience working within or supporting a B2B SaaS software company is highly preferred.
• Google Ads Certification is preferred but not required.

Benefits

• A dynamic and supportive work environment.
• A competitive salary and performance-based incentives.
• Incredible and continuous learning experience for professional growth and development.
• Fast-paced environment where we celebrate successes and have a lot of fun while working.
• An amazing crew of other hard working and passionate people from all over the globe.