Responsibilities

• Launch, manage, and optimize paid advertising campaigns across Google Ads and Meta platforms.
• Execute localized campaigns for franchise, dealer, and multi-location business models.
• Monitor campaign performance and proactively identify opportunities for improvement.
• Manage campaign budgets, pacing, targeting, creative deployment, and optimization strategies.
• Troubleshoot campaign delivery issues, policy violations, and performance anomalies.
• Manage workflows that connect internal order management systems with advertising platforms.
• Support marketing automation initiatives using campaign deployment and workflow management tools.
• Maintain campaign blueprints, templates, and scalable deployment processes.
• Coordinate campaign setup, approvals, staging, and activation activities.
• Assist with platform integrations, tracking implementation, and process improvements.

Requirements

• 3–5+ years of experience managing digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of campaign setup, optimization, and performance analysis.
• Experience with Google Analytics, Google Tag Manager, and reporting platforms.
• Advanced Microsoft Excel and/or Google Sheets skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and client-facing skills.
• Ability to manage multiple projects and priorities simultaneously.

Preferred

• Experience supporting franchise, dealer, retail, or multi-location marketing programs.
• Familiarity with marketing automation and campaign deployment platforms.
• Experience building dashboards in Google Looker Studio.
• Basic knowledge of data manipulation, APIs, JSON, or scripting.
• Google Ads and Google Analytics certifications.
• Experience working in agency, marketing services, or managed services environments.