Responsibilities

• Assist in planning, executing, and tracking digital campaigns — including email marketing, advertising and promotions, , website updates, surveys and market research.
• Help craft, schedule, and analyze email marketing campaigns to the Museum’s database.
• Maintain the health and growth of the Museum’s email database and segmented lists.
• Monitor and report on digital KPIs and recommend optimizations.
• Help develop, maintain and report on ongoing and special promotions
• Facilitate post-visit guest surveys and create ongoing reports to key stakeholders.
• Conduct market research to inform marketing and promotions strategy.
• Update the Museum’s website with new events, promotions, blogs, visitor information and all other content as needed.
• Help maintain the accuracy of the Museum’s listings across business listings, updating hours and information as needed.
• Monitor review sites and craft guest responses as needed.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field; or equivalent experience.
• 1-2 years of experience in digital marketing, ideally within cultural, nonprofit, or tourism sectors.
• Solid understanding of email marketing tools, social media platforms, CMS (e.g. Wordpress), and SEO tools and fundamentals (e.g. Google Search Console, Ahrefs).
• Proficient in Microsoft Office; experience with analytics tools (e.g., Google Analytics) preferred.
• Strong writing, editing, and proofreading abilities.
• Excellent organizational and multitasking skills; detail oriented.
• Ability to work in fast-paced environment, prioritize responsibilities, and meet deadlines.
• Creative mindset with data-informed decision-making skills.
• Passion for The Mob Museum’s mission and guest-centered storytelling.